首页  | 新闻播报

Urban shoppers shifting to online purchases

中国日报网 2013-12-12 10:21

分享到微信

Get Flash Player

Download

Online purchases have become the first choice among shoppers in first-tier cities, according to a survey of taxi passengers.

China Daily conducted a poll of 134,026 people by teaming up with Touchmedia, the national leader in media presentations in taxis, from Dec 1 to 9. Fifty-two percent of the taxis involved in the survey were in Shanghai, with others in Beijing, Guangzhou and Shenzhen.

More than two-fifths of Chinese people who responded to the survey cited e-commerce sites as their top choice for shopping. These included online marketplaces such as Tmall and Taobao, business-to-customer sites such as JDMall and official brand websites.

Foreign residents in China are less inclined to embrace online shopping. About one-third of expats living in Shanghai said they prefer brick-and-mortar stores.

Among 24,218 foreigners surveyed who live overseas but were visiting the city, the top three shopping choices were convenience stores, shopping malls and department stores.

All respondents were allowed to list up to three choices, with the results given equal importance and bundled together.

About 40 percent of the Chinese respondents said they pay for online purchases by using bank cards online or through third-party payment platforms such as Alipay.

The figure was 10 percentage points lower among foreign respondents, with 21 percent citing cash as the primary payment option, followed by in-person credit card use.

China is poised to overtake the United States to become the world's largest e-commerce market this year, according to estimates from consultancy Bain & Co.

With a 32 percent average annual growth forecast, online shopping in China is set to reach 3.3 trillion yuan ($539 billion) by 2015, Bain said in a report.

The poll was conducted two weeks after Alibaba Group achieved a record single-day sales of 35 billion yuan on Nov 11.

On Thursday, 2.1 million small vendors and mom-and-pop shops that operate on Alibaba's Taobao Marketplace will offer discounts to woo customers and boost sales.

Taobao merchants must ensure that the prices are the lowest they've offered in the past 30 days.

More than 60 million products will be 50 percent off, according to Taobao data, while an additional 1.2 billion yuan in discounts will be distributed in the form of digital coupons.

Dozens of local Chinese courts are also taking advantage of the shopping event, pledging to auction seized goods on Taobao. Since last June, 98 local courts have agreed to display confiscated goods online, with 1,175 items being auctioned via the website.

In the Nov 11 shopping event, Amazon China saw its sales soar 300 percent compared with the 24-hour sales event last year.

(中国日报网英语点津 Helen 编辑)

 

About the broadcaster:

Nelly Min is an editor at China Daily with more than 10 years of experience as a newspaper editor and photographer. She has worked at major newspapers in the U.S., including the Los Angeles Times and the Detroit Free Press. She is also fluent in Korean.

中国日报网英语点津版权说明:凡注明来源为“中国日报网英语点津:XXX(署名)”的原创作品,除与中国日报网签署英语点津内容授权协议的网站外,其他任何网站或单位未经允许不得非法盗链、转载和使用,违者必究。如需使用,请与010-84883561联系;凡本网注明“来源:XXX(非英语点津)”的作品,均转载自其它媒体,目的在于传播更多信息,其他媒体如需转载,请与稿件来源方联系,如产生任何问题与本网无关;本网所发布的歌曲、电影片段,版权归原作者所有,仅供学习与研究,如果侵权,请提供版权证明,以便尽快删除。
本文相关阅读
5af95d3ba3103f6866ee845a

HK shop rents to soar as tourism booms

5af95d3ba3103f6866ee845a

The secret to online shopping revealed

5af95d3ba3103f6866ee845a

E-commerce challenges traditional stores

人气排行
中国日报网 英语点津微信
中国日报网 双语小程序