|COFCO Wines & Spirits selected as the Beijing 2008 Wine Exclusive Supplier
[ 2006-08-18 10:37 ]
|Yuan Bin (2nd, left) and Ning Gaoning (1st,
The Beijing Organizing Committee for the Games of the
XXIX Olympiad (BOCOG) announced COFCO Wines &
Spirits (GREATWALL WINE) to be selected as the Beijing 2008 Olympic Games
Wine Exclusive Supplier at a joint press conference held in Beijing.
As an exclusive supplier, COFCO Wines & Spirits (GREATWALL WINE) will
provide funds, wine products and related services to the Beijing 2008 Olympic
Games. COFCO Wines & Spirits (GREATWALL WINE) may use the Olympic marks and
other related rights to develop various Olympic-themed activities.
The Marketing Director of BOCOG Mrs. Yuan Bin addressed the audience, sayi8ng
that GREATWALL WINE is one of the leading Chinese wine brands and enjoys high
perceived quality. Nowadays, the Olympic Games is more than a sports event. It
has grown to be a grand celebration across races, cultures and traditions. By
participating in the marketing plan of Beijing 2008 Olympic Games, COFCO Wines
& Spirits (GREATWALL WINE) will showcase the
glamour and taste of Chinese wine to the whole world.
She hoped that GREATWALL WINE would take advantage of the unique Olympic
marketing platform to enhance its brand value, promote efficiency, and achieve
"The major task of COFCO Wines and Spirits'
(GREATWALL WINE) association with the Beijing Olympic Games is to ensure China's
position in the world's wine culture. Through its Olympic sponsorship and especially BOCOG's concept of 'People's
Olympics,' COFCO Wines & Spirits (GREATWALL WINE) will earn the world's
recognition of Chinese culture as well as the Chinese wine industry, according
to Mr. Qu Zhe, the General Manager of COFCO Wines & Spirits.
Mr. Ning Gaoning, the CEO of COFCO Group, affirmed that we fully understand
the Olympic Spirit of "Faster, Higher and Stronger." It is a great honor for
COFCO Wines & Spirits (GREATWALL WINE) to become the Wine Exclusive Supplier
of the 2008 Olympic Games.
Various guests with Olympic backgrounds joined this event including Ms. Gao
Min and Ms. Mo Huilan. Mr. He Zhenliang, the Honorary President of the Chinese
Olympic Committee, IOC Member, President of the International Olympic Committee
Mission for Culture and Olympic Education, and advisor to and Executive Member
of BOCOG, sent a congratulatory message to the press
COFCO Wines &