促销的目的就是要卖出产品，那么怎样才能把促销信写得吸引人、让人一看就对产品感兴趣呢？下面就教你促销信的四步写法、打造 very attractive
第一步：To arouse attention
促销信都是“不请自来”，所以开头一定要有吸引力和诱惑力。It must make an appeal to some particular buying
motive and may begin with a question, and instruction, a quotation or an
attention-grabing short story. Sometimes if required, it may even begin by
suggesting the very opposite to what you want. 看看下面这些开头是怎么写的：
1) Would you like to reduce your rising domestic fuel costs?
2) Why not
enjoy the colorful spring by joining the flying Horse Tourist Group after a
completely busy winter?
3) Just imagine how comfortable you are when you
stretch out those tired limbs on our newly developed White Cloud water bed.
第二步：To create interest and desire
Our recent researches and tests have showed that rooms with our newly
developed Energy Savers stay warmer and require 20 percent less fuel than those
rooms of the same size without the usage of the savers. The new savers are
popular because they are able to store and reflect heat in a much more efficient
way. Read the enclosed brochure, you will find that the self-stick backing makes
them easy to install yourself.
第三步：To offer conviction
1) Use our Fast Microwave Oven for two weeks absolutely free.
2) If for
any reasons you find the model machine unsuitable to your needs, we will replace
your order or refund you.
第四步：To motivate actions
1) Why wait? Come and buy right now since a special discount of 15% will only
be offered for a month.
2) Don't delay! Those who order by October 5 will
receive 100 Oriental Design Christmas cards free.
（例句来源：《国际商务写作教程》，对外经济贸易大学出版社 英语点津Annabel 编辑）