|President Enterprises becomes the Noodles Sponsor
[ 2006-09-15 09:21 ]
The Beijing Organizing Committee for the Games of the XXIX Olympiad (BOCOG)
announced that President Enterprises (China)
Investment Co. Ltd. was selected as the Noodles Sponsor of the Beijing 2008 Olympic Games.
As the Official Sponsor of the Beijing 2008 Olympic Games, President
Enterprises will provide funds and noodle products to the Beijing 2008 Olympic
Games, Paralympic Games, BOCOG, Chinese Olympic Committee and Chinese Olympic
Teams to compete in Beijing 2008 Olympic Games. In return, President Enterprises
has rights to use the Beijing 2008 Olympic Games symbol for promotional purposes
and to participate in BOCOG activities.
BOCOG Executive Vice-President and Secretary General Wang Wei extended his
appreciation to President Enterprises on its participation in the sponsorship
program of the Beijing 2008 Olympic Games.
"President Enterprises is a famous Chinese brand in the category of noodles.
We welcome President Enterprises to join the elite group of sponsors of the
Beijing 2008 Olympic Games. We believe that, with its extensive social impact
and high-quality products, President Enterprises will be able to meet the
expectations and demands of the Beijing 2008 Olympic Games," Wang Wei Said.
"Sponsors' support is crucial to the staging of the Olympic Games. BOCOG will
continue to take effective measures to strengthen its cooperation with its
sponsors and safeguard their rights and benefits." Wang added.
Mr. Lin Wuchung, the General Manager of President Enterprises stated: "The
corporate culture of President Enterprises is in line with the Olympic spirit of
'faster, higher and stronger.' We are greatly honored that President Enterprises
is chosen as the Noodles Sponsor of the 2008 Olympic Games. While establishing
better brand image through the unique Olympic marketing platform, President
Enterprises will also strive to promote BOCOG's three
concepts of 'Green Olympics, Hi-tech Olympics and People's Olympics'."
Lin indicated that President Enterprises has cultivated Mainland China market for over 10 years. In
recent years, the company has set up distribution channels through out all
cities and countryside aggressively. President Enterprises has also sponsored
some other international and national culture and sports activities.