Let's get one thing perfectly straight: If you
want one of the hottest looks this season you have to get perfectly
straight. Hair, that is.
Among the celebrities who've sported it recently on red carpets and
elsewhere are Reese Witherspoon, Nicole Kidman, Beyonce, Gwyneth Paltrow,
Queen Latifah and Jada Pinkett-Smith.
It's a trend that clearly has legs into summer and even fall. Major
design houses are on board with print campaigns featuring straight hair,
including advertisements for Valentino, Fendi, Herm¨¨s, Burberry, Prada,
Versace, DKNY, Calvin Klein, Chanel and Gucci.
"It's a recycle, but it's definitely happening," celebrity hairstylist
Oscar Blandi said. "Straight is coming back strongly. It's straight, but
it's a different straight."
How?
It has body. Unlike the trend about six or seven years ago for
stick-straight hair, this season's straight has body, movement and shine.
"The key thing is that the hair is phenomenally shiny. It is very
glossy, shiny hair," Redken stylist Kaz Amor said. "If you look at Gwyneth
(at the Oscars), the hair was moving. It was not stiff, straight-down
hair."
Blandi said the previous straight-hair trend dictated almost no
movement.
"It's not spaghetti. Before, the hair was almost attached to the
skull," he said. "Now, it's got a silky texture. It's not flat. There's
much more body. "
Today's straight styles are parted on the side and pulled away from the
face, said Tim Rogers, stylist and spokesman for Charles Worthington hair
products and salons.
