BBC Learning English 英语教学

Word of mouth 口口相传

 

今日短语

表达 word of mouth 直译过来是“嘴里说出的话”,指人与人之间传播信息时的口头传述方式,和文字传播是一组对立概念。该说法的形容词形式是加连字符的“word-of-mouth 口碑的,口口相传的”,多用于谈论广告、宣传和营销的商业语境中。人们在这个表达前常使用介词 by,意思是消息通过口头转述的方式 by word of mouth 传播开来。

例句

These days, food rating apps are becoming very popular. This is why many restaurants have started to put a high value on online word-of-mouth marketing.
如今,美食评论应用正广泛地普及开来。这就是为什么很多餐厅开始非常重视网络口碑的营销策略。

Folk tales are passed on by word of mouth, leaving no written records of who the authors might be.
民间故事是口口相传的,不会留存表明作者身份的文字记录。

It is said that in a digital world, social media has become the new word of mouth.
据说,在数字化的世界里,社交媒体已转变成口述信息的新平台。

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