[图片来源：Getty Images]
地道英语
Crowdsourcing 众包
内容简介
当你在构思一个想法时，有时可能需要他人的帮助。如果这是一个重要的商业想法，你可能更要先听听别人的意见和看法。Rob 想去创业，开一家卖饼干的公司。菲菲建议他可以通过 “crowdsourcing” 的方式获取所需的想法和观点。“Crowdsourcing” 具体指什么？怎么用？听节目。
文字稿
（关于台词的备注: 请注意这不是广播节目的逐字稿件。本文稿可能没有体现录制、编辑过程中对节目做出的改变。）
Feifei
欢迎收听 BBC英语教学的 “地道英语” 节目。大家好，我是冯菲菲。
Rob
… and hello, it’s me, Rob.
Feifei
Er, Rob. What are you doing?
Rob
Oh, just preparing some biscuits for my new business.
Feifei
你是打算转行改卖饼干了吗？
Rob
Not any old biscuits, Feifei – Rob’s Amazing Crunch and Crumble Biscuits. This is my new career!
Feifei
You’re going to need some help if you want to launch a new biscuit business.
Rob
Hmm, yeah, yeah, you’re right. Maybe you could help me put them in boxes?
Feifei
No, Rob. You need more help than that – you need crowdsourcing.
Rob
Oh, is that some kind of magic ingredient to put in the biscuits?
Feifei
不是的，“crowdsourcing” 是指 “向一个广泛群体征求所需想法和观点，从而发展自己的创业想法”。要注意的是，“crowdsourcing” 和 “crowdfunding” 不同，“crowdfunding” 是指 “依靠大量的人，每人捐赠少量的钱来帮助某人创业”，也就是我们常说的 “众筹 crowdfunding”。我们来听几个使用了 “crowdsourcing（群众外包）” 的例句。
Examples
I’m launching a crowdsourcing project to gather creative ideas for my new fitness website.
Voice recognition software relies on crowdsourced examples of real people speaking.
I found crowdsourcing a great way to generate honest opinion about the best way to start my vegan restaurant business.
Feifei
你正在收听的是 BBC英语教学的 “地道英语” 节目。刚刚我们听过了三个使用了 “crowdsourcing” 的例句。“Crowdsourcing” 具体所指的是 “向一个广泛群体征求所需想法和观点，从而发展自己的创业想法”。
Rob
So, Feifei, where do I find people to ask for help?
Feifei
你可以通过互联网和社交媒体询问公众。You can ask members of the public via the internet and on social media – even ask friends and family – the more advice you can get, the better.
Rob
Oh, right, OK. Well, in that case I’m going to message my mum to see if she can help me bake a few more biscuits.
Feifei
Rob, crowdsourcing involves more than just your mum. You need to speak to lots of people!
Rob
Oh, crumbs! Maybe I’ll stick with this presenting job for a little bit longer. Do you fancy a biscuit?
Feifei
Thanks.
Rob
Bye.
Feifei
Bye!
