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  Same-store sales: 同店销售额
[ 2005-07-04 11:03 ]

Same-store sales

虽然5月份全球零售业的总体销售额出现下滑,但6月份天气变热激活了季节性商品和其他日用品的销售。全球最大的零售商沃尔玛6月的道琼斯指数成份股上涨了1.40美元,至49.68美元,涨幅为2.9%。沃尔玛估计今年6月公司同店销售额将增加4.5%,超过原先预期的2%到4%。外电报道如下:Wal-Mart Stores Inc. raised its forecast for June same-store sales, citing demand for seasonal and general merchandise.

The world's largest retailer on Saturday said it expects sales at stores open at least a year to increase 4.5 percent, up from its previous forecast of 2 percent to 4 percent. Besides strong sales of seasonal items, Wal-Mart said sales of general merchandise were stronger than food sales.

Same-store sales表示“同店销售额”,即可比销售额,是由营业时间在一年以上(53周)的店铺产生的、可进行同期历史数据比较的销售额。它是衡量行业销售业绩的一项重要指标。特别是在比较大型零售连锁企业的销售收入时,与总销售额相比,同店销售额更有价值。同店销售额的比较剔除了营业时间不足一年的新店及最近关闭的店对销售额的影响。也就是说,在进行同店销售额比较时,由于在短期内扩张店面或关闭店面所引起的销售额变动不被考虑进去。

(中国日报网站编)