[ 2006-07-21 11:21 ]
Morita said, "We never follow. We do what others don't." That's the essence of
marketing: going where others don't! 对于找工作的茫茫大众来说，这一招也是有用的。
job-hunters confine themselves to traditional approaches like answering want ads
(招聘广告) and working with recruiters. That's fine, but that's where your
competition goes too.
Anyone who tries something new and different--but
not idiotic--will have a big advantage. Few job hunters write to career
consultants, conference attendees, media people, and venture capitalists.
Listen to the radio, read newspapers and watch television for
items in your interest area. The media are in the information business. They are
accustomed to trading ideas so don't be afraid to approach them. Write to
business people featured in stories. Write to editors. Contact journalists
who've written articles. 不要担心会出丑。送出去这封信你不会少什么，却有可能收获一份好工作。
afraid to "do what others don't." 当然，傻事就不要做了。