New red plush "T.M.X. Elmo" doll unveiled
[ 2006-09-20 09:01 ]
Mattel Inc. on September 19, 2006 unveiled the 10th anniversary edition of
its Tickle Me Elmo doll, a new red plush "T.M.X. Elmo" as seen in this handout
photo, that slaps its leg and keels over in a fit of laughter when tickled. The
doll, which stands for "Tickle Me Extreme" or "Tickle Me Ten," has been shrouded
in secrecy for months as Mattel tried to generate buzz for the latest Elmo
version and kick off the holiday toy-selling season with a bang. (Reuters)
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