Victory for the lawyers who took on the big US tobacco companies and won has whet their appetite for more.
The image of a nation resolute and stoic in the face of adversity is questioned by the Brits themselves from time to time.
It's been estimated that 1.5 million tonnes of debris is floating through the North Pacific Ocean.
Smokers in England have been asked to give up smoking for 28 days this month, in a campaign backed by Cancer Research UK and the British Heart Foundation.
