1. Give direction. 确定公司运作的方向。
Stand in front of the mirror and say, "Here
is our future" five times without stuttering. A leader's most important job at
any organization is to lay out a road map to the future. If you can't provide
that direction, you're a manager -- not a leader. Your vision must be real,
substantive, and something people can believe in. Have the guts to make
decisions while there's still risk in them. 即便是存在风险，你也必须敢于当机立断。
2. Create a culture based on innovation and cooperation.
Innovation is about more than designing snazzy
products. It's also about improving customer experiences and services.
3. Keep it simple and focused. 工作应该目标明确、重点突出。
Identify five key areas that
need improvement in your company or division and keep at them until you get them
right. Your list might include such things as cost containment (成本控制), quality,
or customer satisfaction. Set tough targets for each one, and hold people
accountable for results. Measure, monitor, and review progress on a timely basis
and reward results. 你必须及时考核、监督并审查工作的进程，并对取得成果者给予奖励。
4. Honor your customer. 尊重客户。
The Internet lets your customers sound off
and tell you exactly what they like or don't like about your business. Listen to
them. Get out into the markets you serve, and ask your customers for feedback.
Make the necessary changes to improve service or else you may find yourself with
fewer customers (and eventually, out of business).
5. Hire the best. 雇佣最杰出的人员。
Your staff is your most important asset -- in
good times and in bad. Hire ambitious people who are team-builders and good
communicators, who can lead the organization in turbulent times without
6. Treat employees like customers. 视员工为客户。
If you want to inspire your
customers, you must first inspire your employees. Invest heavily in training and
mentoring (辅导). Explain the organization's goals so that everyone has the
information and motivation to contribute. Nurture and reward the top 20％ of your
staff who produce 80％ of the results, and actively weed out (清除出去) the bottom
10％ who give you 80％ of the headaches.
7. Commit to diversity and social responsibility. 注意保持多样化及社会责任感。
beyond your dreaded mission statement and make these values central to how you
8. Make technology your friend. 与科技交朋友。
Technology can transform what your
company sells, how it operates, and how it prepares for the future. Don't even
try to ignore it. Use it to create new products, tap new distribution channels,
and improve communication with your customers and partners.
9. Groom future leaders. 培养未来的领导人。
Select 25 of your best people each year
and put them through hell together on specific projects for four or five months.
10. Lead by example. 以身作则。
Keep your moral compass (道德准则) at all times
especially when you need to make a difficult decision. Make sure you also have a
management team that you trust and respect. Operate on the credo (金科玉律): Take
care of your customers and the people who take care of your customers and the
growth and profit will take care of themselves.
Do all of that and you'll have an organization that will make you proud.
（改编自：USATODAY 英语点津 Annabel 编辑）