Beijing women have a sexier self-image than their counterparts in
Shanghai and Guangzhou.
A recent survey shows 33 percent of young women in Beijing think they
are sexy, compared to only 24 percent in Shanghai and 15 percent in
The British advertising agency Bartle Bogle Hegarty (BBH) and consumer
research company Jigsaw International polled 1,000 women between the ages
of 15 and 35 in Beijing, Shanghai and Guangzhou for the "China Whispers"
But not everyone agreed with the results. "To me, Shanghai women are
sexier than Beijing women," said Ying Yan, a 30-year-old woman who has
lived in both cities.
"More Beijing women think they are sexy because they're more confident
about saying so. Shanghai women are more shy about saying such things."
Only 37 percent of the respondents said they would never consider going
under the knife for plastic surgery. And the epic battle to drop a dress
size seems to be universal, with 42 percent having tried to lose weight in
the past three months.
The survey's goal was to identify the lifestyles, attitudes and pop
culture preferences of young people in major cities.
The results showed that young Chinese shoppers have ever deeper pockets, with 52 percent saying they
had spent more than 1,000 yuan on a single item of clothing recently.
Young people seem to have increasingly progressive attitudes towards
their diets, with 67 percent ready to buy organic produce, even if it
meant paying 25 percent more, reflecting a keen sense of the link between
food safety and personal health. The respondents' favourite foreign
cuisine was Japanese, followed by Korean.