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Olympic Slogans 奥运口号
[ 2008-08-22 14:27 ]

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Olympic Slogans 奥运口号

 

Security is tight during the Beijing Olympics

Beijing unveiled the slogan for the 2008 Olympics as far back as 2005. "One World, One Dream" was finally selected from more than 210,000 entries from around the world.

Beijing's original bid to host the 2008 games had a different slogan "New Beijing, Great Olympics". The organisers felt the new slogan shifted the focus nicely from the city of Beijing itself to the spirit of the Olympics – unity, friendship amongst nations and progress.

It was also felt that the "One World, One Dream" slogan captured the traditional Chinese values of peace and harmony.

The Olympics hasn't always had a slogan attached to each host country. In fact it wasn't until 1988 at the Seoul Olympics in South Korea that the first slogan appeared. "Harmony and Progress" was chosen and it seems to have been a popular theme over the years.

In 1992, the Barcelona Olympics adopted the slogan "Friends Forever", reflecting the idea of friendship between the participating nations.

The Atlanta Olympics in 1996 claimed their Olympics was "The Celebration of a Century", celebrating the fact that the first modern Olympic games was held one hundred years, a century, before that in 1896.

As that first Olympics took place in Athens in Greece, it seemed only fitting that the 2004 Olympics in Greece had the slogan "Welcome Home". The Olympics had returned to its birthplace.

It is thought the Olympics started to adopt slogans to help their communication campaigns and to make each Olympics unique in its aims.

International Olympic Committee president Jacques Rogge praised the Beijing Organising Committee for the 2008 Olympic Games, saying the idea behind the games is to promote peace and understanding through sport. He believes the "One World, One Dream" slogan reflects that idea perfectly.

GLOSSARY 词汇表 (收听发音, 请单击英语单词)

Olympic Slogans 奥运口号unveiled
揭开,宣布

Olympic Slogans 奥运口号entries
条目

Olympic Slogans 奥运口号bid
申请

Olympic Slogans 奥运口号host
举办

Olympic Slogans 奥运口号shifted the focus
转移了焦点

Olympic Slogans 奥运口号spirit
精神

Olympic Slogans 奥运口号unity
团结

Olympic Slogans 奥运口号captured
捕捉

Olympic Slogans 奥运口号peace
和平

Olympic Slogans 奥运口号harmony
和谐

Olympic Slogans 奥运口号adopted
采用了,使用了

Olympic Slogans 奥运口号reflecting
反映

Olympic Slogans 奥运口号fitting
适合的,恰当的

Olympic Slogans 奥运口号birthplace
发源地,出生地

Olympic Slogans 奥运口号communications campaigns
为沟通交流所做的活动

Olympic Slogans 奥运口号unique
独一无二的

Olympic Slogans 奥运口号International Olympic Committee
国际奥委会

Olympic Slogans 奥运口号Beijing Organising Committee for the 2008 Olympic Games 北京2008年奥运会组委会

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