British women spend the most money on cosmetics, according to a research by Mintel.
When it comes on spending money on make-up, it seems that there is just no beating a British woman.
Analysts Mintel, in a new survey, have found that the annual amount of money spent by women in the UK on cosmetics such as lipstick, mascara andnail polishhas risen by 40 per cent in the past five years to more than 1 billion pounds.
As a part of the research, analysts surveyed 25,000 men and women in the UK and 10,000 in France, Germany and Spain in a bid to reveal attitudes to looks.
They found that while French women most wanted to stand out in a crowd thanks to their own "very good sense of style", British women, though spending more on cosmetics, didn't mind looking less distinctive, as long as they looked good.
"Even though British women are less interested in style and fashion, they retain a desire to look attractive and well-groomed," The Independent quoted Michelle Strutton, senior market analyst at Mintel, as saying.
The analysts also found that when it comes to their appearance, it's the Spaniards, more than women of any other country in Europe, who are concerned with their image.
The results of the research now has analysts predicting that British men and women will be opening up their wallets and spending 940 million pounds just onscentthis year.