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英国一家炸鱼薯条店推出中文菜单后被中国游客带火了 Yorkshire chippy's Mandarin menu proves popular with Chinese tourists

中国日报网 2018-08-27 14:07



As a meal choice it is on the decline, losing ground to seitan burgers and poké bowls as millennials run scared of the humble spud. But one fish and chip shop near York has hit on a novel way of attracting customers: translating its menu into Mandarin.




Scotts Fish and Chips near York now serves more than 100 Chinese holidaymakers a week after launching a Mandarin website and promoting its deep-fried delicacies on Weibo and WeChat, China’s answer to Twitter and WhatsApp.



During the busy lunchtime rush on Thursday, Scotts’ manager, Roxy Vasai, said they were experiencing a Chinese boom. “We look out for a coach and, when they’re coming, we shout ‘they’re here, there are 20, 30, 40, let’s make it ready for them’,” she said.


"We are very impressed by the Chinese tourists. They are very friendly, smiley and happy."



Staff want to make dining at the restaurant a real occasion for visitors, she said, with chefs and waiters regularly posing for selfies with their Chinese diners. “We have fun, we make them feel welcome. They like to take pictures so it’s something to share with family and friends.”


The restaurant's location is also thought to be one of the reasons for the influx because it is on the main route for tour groups visiting York from London.


约克郡游客信息中心Make It York的大使Will Zhuang称,“大多数中国旅行团都会在游访伦敦及剑桥后前往约克。他们在途中就将经过这家店,这是一个让旅行团停下来休息的理想位置。”



Vasai said staff had been surprised by its burgeoning popularity and that some were swapping the traditional Yorkshire “ta, love” for Mandarin. “We’ve started learning a little bit, things like ‘thank you’ and ‘bye bye’,” Vasai said. “In the future we will know how to say more - we just ask the Chinese and they tell us.”


“The word is spreading,” he said. “The Chinese are very active word-of-mouth marketeers themselves, so by embracing their language and social media platforms, that’s the thing that really seems to be working for us.”





Visits to the UK from China have increased 89% in the past five years, to 337,000 last year, according to Visit Britain. The north of England has seen an influx of Chinese visitors since the introduction of a direct flight between Manchester and Beijing in June 2016 and from Hong Kong to Manchester in December 2014.


The tourism boom has been good news for British business: Chinese visitors are some of the UK’s highest spenders, spending on average £2,059 during their visit, more than three times the all-market average.


Andrew Speke, who leads Chinese language food tours in London for BeiWei 55, said fish and chips was top of the must-try list for a new breed of middle class Chinese tourists.


“We’ve moved on from the days where all Chinese people went around Europe on a coach and had all their meals in suburban Chinese restaurants,” said Speke. “Our customers are the Chinese middle classes from first or second-tier Chinese cities. They watch Downton Abbey and Sherlock and they want the classic British experience.”


Unlike other foreign visitors, the Chinese don’t flinch at the suggestion they douse their chips with vinegar, said Speke. “Vinegar is more popular than soy sauce in northern China, so in cities such as Beijing and Shijiazhuang. It’s in the south of China and Hong Kong where people dip their dumplings in soy.”


There is a common misconception among the Chinese that Britons eat fish and chips every day. “Sometimes they ask how we are not all very fat eating like this,” said Speke.


Chinese tourists also find it difficult to understand why so many British meals are cold. “They think it’s strange that we might have cereal for breakfast and sandwiches for lunch. It’s not unusual for them to have noodles for breakfast and then a big cooked lunch. The cold things they do eat tend to be strongly flavoured, such as pickles, or side dishes with a lot of chilli. A cold pork pie tends not to go down too well.”


Andrew Crook, president of the National Federation of Fish Friers, which works to protect and promote the interests of fish and chip businesses throughout the UK and beyond, said he had not heard of any other dedicated chippies offering a Chinese language menu. “It’s a great idea though,” he said.


He has advised aspiring chippy owners in China, Japan and Vietnam on how to run an authentic establishment and says China is a fast growing market. He said: “Chinese people saw on TV this very English scene of a pub and a pint and some fish and chips and wanted to try it themselves.”













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