英国品牌Burberry请来了英国眼下人气最旺的女星艾玛-沃特森(Emma Watson)出演09秋冬风衣大片。凭借《哈利-波特》系列红遍全球的“小魔女”Emma Watson 在这组大片中完全脱胎换骨，这次是她首次代言宣传广告。

宣传广告片由著名摄影师Mario Testino拍摄，取景在伦敦 Westminster ，艾玛穿上多款秋冬季全新的风衣设计，表现出一种独具含蓄美感。

Burberry创作总监Christopher Bailey介绍说：“今年的秋冬广告计划在Westminster取景。这里是伦敦市內充满历史底蕴的地区，也是我们新环球总部Horseferry House的所在地。我希望透过影像传达Burberry的悠久历史与时尚意蕴，与此同时反映系列独具内涵美感、隽永品味和过人实力的象徵。”

他还表示：“对于早已认识的艾玛-沃特森(Emma Watson) ，我一直都很欣赏她，她是这次广告计划的最佳人选。诚如在广告中，她展現出一份经典美感，独特的气质与时代感。艾玛充满魅力和智慧，性格开朗好动，她令拍摄工作变成乐趣，像到泰晤士河边野餐般轻松。”

Harry Potter star Emma Watson charms Burberry

It's a darned sight nicer than her Hogwarts uniform.

After weeks of speculation, Emma Watson has finally been unveiled as the new face of Burberry, joining a roster of past stars that includes Kate Moss, Rachel Weisz, Agyness Deyn and Stella Tennant.

Shot by Mario Testino in Westminster, a stone's throw from Burberry's headquarters at Horseferry House, the images capture Watson looking winsome in a variety of classic trench coats from the autumn/winter collection.

Dangling off her arm are a bevy of cute accessories, from hot male models du jour Tom Guinness, Charlie France and Douglas Booth to Burberry's Woolf bag, a capacious suede tote with embroidered overlay costing a cool £1,095. The collection is inspired by Virginia Woolf and the Bloomsbury set.

Despite persistent rumours linking her to Chanel, and her ubiquitous presence at international fashion shows, Burberry is the first major advertising campaign that the 19-year-old Harry Potter star has snagged. It is likely to swell her estimated £8 million fortune by six figures.

“Having known and admired the lovely Emma Watson for quite some time, she was the obvious choice for this campaign,” said Burberry's creative director, Christopher Bailey.

“I wanted the images to represent the rich history and modernity of Burberry while reflecting a quiet beauty, timelessness and strength that is particularly significant today.

Emma has a classic beauty, a great character and a modern edge. Her charm, intellect and brilliant sense of fun made the whole shoot feel like a picnic on the Thames.”

He added: “I felt Emma would be strong enough to hold the campaign as the only girl, and I loved the idea of her being surrounded by these young, cool British guys.”

（Source: Standard.co.uk，英国使馆文化教育处提供）