Desigual's stripped down offer
营销狠招'你敢露我就送'

Young bargain hunters braved cold weather and indiscreet looks to queue at branches of Desigual, a Spanish fashion retailer, which launched a "cheeky" offer to unveil its winter sales, the Daily Telegraph of London reported. Under the slogan "Come in undressed and go out dressed", the company, which has outlets in Spain and Portugal, promised a matching top and lower garment to the first 100 people who appear at selected branches dressed in their underwear. For those who were not early enough in the queue to make up the first 100 to receive free clothes, they were given 50% discount vouchers.

据英国《每日电讯报》报道，近日，西班牙时尚品牌Desigual为启动冬季销售季出"损招"，只要顾客穿内衣前往特定门店，并排在前100名，即可挑一件上装和下装带走。此次营销活动名为"光着来穿着走"，在西班牙和葡萄牙的门店进行。年轻的扫货达人不畏寒冷、抛下面子，乐呵呵地排队。即便没能排到前100名，同样"光着来"的顾客也可以拿到五折优惠。

*以上新闻由ChinaDaily双语手机报提供