Television reality shows are losing their audience appeal in China,
according to a market research.
It showed news, TV plays, and grand entertainment shows were the most
Shanghai Evening Post quoted CSM, a company engaged in media research
and TV audience measurement, as saying "last year reality TV shows were
the highest rated programs, but have now lost their dominant position."
The shows were criticized for their lack of originality - Hunan TV's
"Super Girl" and "Super Boy" were largely clones of "American Idol."
The over-the-top promotion
of the shows ruined audience's appetite, and the candidates were also
criticized for their lack of talent, the Shanghai Evening Post said.
Industry professionals are aware of the criticism, and have been
looking for new ways to entertain audiences.
Dragon TV, a member of the Shanghai Media Group (SMG), launched "My
Hero" last year, a contest in search of new talent. Winners of the contest
were used in a series called "The Frog Prince." But the series was
criticized for poor acting and a weak plot.
The research showed news programs were quite popular last year,
generating advertising revenue of 53.7 billion yuan .
People watch the news for an average of 23 minutes a day, according to
CSM manager Wang Lanzhu said TV producers sometimes underestimate the
audience, assuming that copying other shows adds to appeal.
"Many entertainment shows are copied, boring audiences by their
repetition," he said.