当前位置: Language Tips> 新闻播报

Shaolin plans to develop video games on kung fu

中国日报网 2014-08-06 09:59

分享到

 

Get Flash Player

Download

The Shaolin Temple in Henan province is to develop a new line of kung fu-themed video games to expand its influence among younger audiences, the temple's management company announced on Tuesday.

The Henan Shaolin Intangible Assets Management Company, owned by the temple, has signed a cooperation agreement with China Mobile Games and Entertainment Group allowing the latter to use the Shaolin brand to develop games for both mobile devices and TV.

The cooperative project aims to encourage more young people to take interest in Shaolin's Buddhist culture and the ancient martial art of kung fu, said an official at the management company, which is responsible for the Shaolin brand.

The 1,500-year-old temple, in Dengfeng, Henan province, is regarded as the cradle of Chinese kung fu.

Shi Yongxin, abbot of the Shaolin Temple, said he believes that the temple needs to keep pace with technology to attract new audiences and expand its influence.

Shaolin was the first temple in China to digitize its business. It has nine subsidiary companies involved with martial arts studies, calligraphy, medicine, food and movies.

The temple applied for its own Internet domain name in 1996. In 2001, it launched its website, publishing Shaolin kung fu secrets for the first time.

It then started its e-commerce business on the popular online retail platform Taobao in 2008 to sell meditation robes, candles, T-shirts and the Shaolin Medical Book for 9,999 yuan ($1,600).

In 2012, it opened accounts on the social media website Sina Weibo, where it now has 70,000 followers.

The story is broadcast by Roger Ryan.

(中国日报网英语点津 Helen 编辑)

 

分享到

中国日报网英语点津版权说明:凡注明来源为“中国日报网英语点津:XXX(署名)”的原创作品,除与中国日报网签署英语点津内容授权协议的网站外,其他任何网站或单位未经允许不得非法盗链、转载和使用,违者必究。如需使用,请与010-84883561联系;凡本网注明“来源:XXX(非英语点津)”的作品,均转载自其它媒体,目的在于传播更多信息,其他媒体如需转载,请与稿件来源方联系,如产生任何问题与本网无关;本网所发布的歌曲、电影片段,版权归原作者所有,仅供学习与研究,如果侵权,请提供版权证明,以便尽快删除。

中国日报网双语新闻

扫描左侧二维码

添加Chinadaily_Mobile
你想看的我们这儿都有!

中国日报双语手机报

点击左侧图标查看订阅方式

中国首份双语手机报
学英语看资讯一个都不能少!

关注和订阅

本文相关阅读
人气排行
搜热词
 
 
精华栏目
 

阅读

词汇

视听

翻译

口语

合作

 

关于我们 | 联系方式 | 招聘信息

Copyright by chinadaily.com.cn. All rights reserved. None of this material may be used for any commercial or public use. Reproduction in whole or in part without permission is prohibited. 版权声明:本网站所刊登的中国日报网英语点津内容,版权属中国日报网所有,未经协议授权,禁止下载使用。 欢迎愿意与本网站合作的单位或个人与我们联系。

电话:8610-84883645

传真:8610-84883500

Email: languagetips@chinadaily.com.cn