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为什么流行歌曲通常都是3分钟左右? Why are so many pop songs roughly three minutes long?

中国日报网 2022-03-09 16:20






No matter where you usually hear today’s top hits—the radio, Spotify, a mixtape on your Sony Walkman—you’ve probably noticed that they tend to be around three minutes long.



As Vox explains, the custom dates back to the early 20th century, when shellac records first appeared in the market. The rates at which these records spun varied, but 78 revolutions per minute (RPM) quickly became the norm. The most popular record sizes were 10 inches—which could hold about three minutes of music per side—and 12 inches, which held roughly four to five minutes per side. To get radio stations to broadcast their music and get people to buy it, musicians pretty much had to accommodate those time limits.



The late 1940s saw the birth of the 45 RPM record: a smaller, cheaper disc made of vinyl that couldn’t manage much more than three minutes of music per side. Long-playing records (LPs) were introduced around the same time, but it was much easier for radio stations to play single tracks from 45s—which hordes of listeners then went out and bought. While 10-inch 78s had originated the three-minute trend, 45s really helped make it a necessity for radio singles throughout the mid-20th century.



There were definitely exceptions to the rule. Bob Dylan’s 1965 song “Like a Rolling Stone” runs more than six minutes, and fans overwhelmed radio stations with calls demanding the full version. It worked: “Like a Rolling Stone” became an unlikely radio hit. If you wanted to hear the full six minutes, you could buy the LP.



As music technology evolved over the years, from records to cassette tapes to CDs, three minutes didn’t fall out of fashion as the de facto estimate for pop songs. According to Classic FM, this is partly because radio stations could fit more commercials into a program if the songs stayed relatively short. Record labels may have favored shorter singles, too, since longer songs didn’t mean fatter royalty checks. It’s also likely that pop music listeners just preferred concision; after all, it’s what the last several decades had taught them to expect. As Thomas Tierney, director of the Sony Music Archives Library, told Mashable, “it’s embedded in our DNA.”

过去这些年音乐技术不断进步,从唱片到磁带再到光盘,然而3分钟作为流行歌曲实际长度的标准并没有过时。据Classic FM电台介绍,一部分原因是如果歌曲相对较短,电台就能在节目中插播更多商业广告。唱片公司应该也青睐较短的单曲,因为时间长的单曲并不能给他们带来更多版税。不过也可能是因为流行歌曲的听众就是喜欢简短的歌,毕竟,过去几十年他们已经养成了这种听歌习惯。索尼音乐资料图书馆馆长托马斯·蒂尔尼告诉博客网站Mashable说:“这已经根植于我们的DNA中了。”


Today, many tracks come in under three minutes long. Justin Bieber’s “Ghost” is just two minutes and 33 seconds, and Lil Nas X’s “THATS WHAT I WANT” is a tidy two minutes and 23 seconds.



Shorter attention spans and social media’s influence might explain the trend toward brevity, but it’s not the only factor: The compensation model matters, too.



"Instead of getting paid by physical sales, you’re getting paid in a stream, which only counts if someone listens to 30 seconds of a song,” songwriter Charlie Harding told The Verge. “It actually makes sense if you can have more songs streamed at a time, which means that you want to pack your album full of much shorter songs.”

作曲人查理·哈尔丁告诉The Verge网站说:“现在不是依照唱片销量,而是依照流量来收费,一首歌收听时间达到30秒才能计入流量。这样一来,你会想在流媒体平台上一次播放更多歌曲,这意味着你会在专辑中收录更多短歌。”


In other words, success is now less about sales and more about number of streams. Today’s pop stars are making music that reflects the shift—not unlike how 20th-century musicians learned to work within the confines of the original three-ish-minute limit.



英文来源:Mental Floss


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