A State campaign to boost social and economic development of regions along the land borderline. In 1998, the State Ethnic Affairs Commission started the program to improve the lives of the ethnic people who comprise 48 percent of the 21 million residents in 135 counties along the borderline.

Favorable policies and direct financial investment were granted to improve the infrastructure and public facilities, develop education, promote literacy, boost trade and nurture industries. By 2005, the government spent at least 15 billion yuan in the border areas through the program.

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富人 high-roller

财富效应 wealth effect

黄金时段 prime time

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（英语点津 陈丹妮 编辑）

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