网络上的“点击诱饵” <img src="/data/attachement/jpg/site1/20161226/64006a47a40a19cad0bc05.jpg" border="0" />

在注意力经济时代，标题成了争夺眼球的关键，但内容其实严重不符。不过，读者们却像一条条小鱼一样，一次次被诱饵引诱上钩，遇到噱头十足的标题，还是照点不误。这是为什么呢？

Clickbait is a link on a website designed to draw your attention and make you click!
“点击诱饵”指的是网站上的链接，用以吸引你的注意，让你点击。

As we said, 'bait' is something used to attract fish when you are trying to catch them. Clickbait is a link on a website that's there trying to attract you - to make you click on it.
正如我们所说，“诱饵”是钓鱼时引诱鱼儿上钩用的。“点击诱饵”指的是网站上的链接，试图吸引你的注意，让你去点击。

You will feel a little like you've been tricked when you click on clickbait.
如果你一不小心点击了链接诱饵，你会觉得被骗了。

The main aim of the clickbait is to get hits to a site rather than genuinely informing you.
“点击诱饵”的主要目的是让人去点击某个网站，而不是真的告诉你什么信息。

例句： Don't follow that link Neil - it's just clickbait. It'll be some nonsense.
尼尔，不要点击那个链接，那只是个“点击诱饵”，其实啥也不是。

I can never read a long article online. I'm so distracted by the clickbait I always end up on some other site.
我在网上从来读不了长文。我总是被“点击诱饵”分心，点击到别的网站上去。

（英文来源：BBC英语教学 编辑：yaning）