Oprah Winfrey plans to end her syndicated television show in September 2011 as she turns her attention to a new cable-television channel she plans to launch with Discovery Communications Inc.
Ms. Winfrey told her staff of her decision on Thursday, according to a person familiar with the matter. She plans to make an official announcement Friday morning on her talk show, according to a spokeswoman.
The move is a big blow to the syndicated television market in which Ms. Winfrey has long been a juggernaut. "The Oprah Winfrey Show," which launched in syndication in 1986, attracted 6.6. million viewers for the week ended November 8, according to Nielsen Co.
Local TV stations, which use Ms. Winfrey to anchor daytime hours, could smart from her move. Her show has been among few whose advertising rates have held steady during the recession, according to one ad buyer.
Ms. Winfrey's decision also represents a hit to CBS Corp., which distributes her show in syndication. "We look forward to working with her for the next several years, and hopefully afterwards as well," CBS said.
Ms. Winfrey is likely to turn her attention to her new television network, OWN: The Oprah Winfrey Network, which she announced with Discovery Communications in January 2008. The new channel is structured as a 50-50 joint venture between Ms. Winfrey and the cable programmer, and includes Oprah.com.
奥普拉可能将工作重心转移至她名下一个名为OWN，即The Oprah Winfrey Network的全新电视网络，这是她与探索通信公司于2008年1月宣布成立的。这个新的频道是奥普拉与探索通信以五五分成的形式组建的，Oprah.com网站也被纳入其中。
"I will be involved in every single element of programming," Ms. Winfrey said at the time.