您现在的位置: Language Tips> News English> Bilingual News  
   
 





 
法国研究:酒吧音乐越响 顾客喝酒越多
Loud music makes customers drink faster
[ 2008-07-22 16:28 ]

法国研究:酒吧音乐越响 顾客喝酒越多

Customers drink in a bar. Customers of bars that play loud music drink more quickly and in fewer gulps, French researchers said on Friday.

Customers of bars that play loud music drink more quickly and in fewer gulps, French researchers said on Friday.

Their study, published in the journal Alcoholism: Clinical & Experimental Research, found that turning up the music spurred drinkers to down a glass of beer about three minutes more quickly.

To gauge the effect of sound levels on drinking, the team spent three Saturday nights visiting two bars, where they observed 40 men aged between 18 and 25 drinking beer.

"We have shown that environmental music played in a bar is associated with an increase in drinking," Nicolas Gueguen, a behavioural sciences researcher at the University of Southern Brittany in France, who led the study, said in a statement.

With help from the bars' owners, the team turned the music up and down and then recorded how much and how fast people drank. The men did not know they were being observed.

Louder music spurred more consumption, with the average number of drinks ordered by patrons rising to 3.4 drinks from 2.6 drinks, Gueguen found. The time taken to drink a beer fell to an average 11.45 minutes from 14.51 minutes.

The researchers acknowledged some limitations to their study, for example that the experiment was on a small scale and could not be applied to every bar.

They said it was not clear why louder music appeared to increase alcohol consumption but said it might make conversation more difficult, forcing people to drink more and talk less.

 

   (Agencies)

法国研究人员于上周五称,酒吧里播放的音乐越响,客人们喝酒的速度会越快。

该项在《酗酒:临床与试验性研究》期刊上发表的研究发现,酒吧里的音乐音量越大,顾客喝酒的速度越快,他们喝一杯啤酒平均所用的时间比正常情况下快三分钟。

为了测量音乐音量对于饮酒的实际影响,研究小组在三个周六对两家酒吧进行了夜访,观察对象是40位年龄在18岁至25岁之间的男性顾客。

研究负责人、法国南布列塔尼大学的行为科学研究人员尼古拉斯•盖冈在一份声明中说:“我们已经发现,酒吧里播放的背景音乐对于顾客饮酒量的增加有一定影响。”

在酒吧老板的帮助下,研究人员对酒吧音乐的音量大小进行了调节,并记录了顾客在不同音量环境下的饮酒量和饮酒速度。不过这些顾客并不知道有人在观察他们。

盖冈发现,较响的音乐会促进顾客的饮酒消费,顾客所点的酒类平均数量从2.6杯上升到了3.4杯。此外,他们喝一杯啤酒平均所用的时间从14.51分钟减少到了11.45分钟。

研究人员承认,该研究存在一定的局限性,比如,研究范围较小,并不适用于每家酒吧。

研究人员称,目前还不清楚为什么较响的音乐会促进顾客的饮酒量,但他们说这可能是因为在太吵的环境里交谈比较困难,所以客人们只能多喝酒少说话。

点击查看更多双语新闻

 

(英语点津姗姗编辑)

 

Vocabulary:  

patron: 顾客

 
英语点津版权说明:凡注明来源为“英语点津:XXX(署名)”的原创作品,除与中国日报网签署英语点津内容授权协议的网站外,其他任何网站或单位未经允许不得非法盗链、转载和使用,违者必究。如需使用,请与010-84883631联系;凡本网注明“来源:XXX(非英语点津)”的作品,均转载自其它媒体,目的在于传播更多信息,其他媒体如需转载,请与稿件来源方联系,如产生任何问题与本网无关;本网所发布的歌曲、电影片段,版权归原作者所有,仅供学习与研究,如果侵权,请提供版权证明,以便尽快删除。
相关文章 Related Story
 
 
 
本频道最新推荐
 
Walking in the US first lady's shoes
“准确无误”如何表达
英国新晋超女苏珊大妈改头换面
猪流感 swine flu
你有lottery mentality吗
翻吧推荐
 
论坛热贴
 
别乱扔垃圾。怎么译这个乱字呀?
橘子,橙子用英文怎么区分?
看Gossip Girl学英语
端午节怎么翻译?
母亲,您在天堂还好吗?