English 中文网 漫画网 爱新闻iNews 翻译论坛
中国网站品牌栏目(频道)
当前位置: Language Tips > 新闻选读

新机广告视频穿帮 诺基亚致歉
Nokia apologizes for 'faked' Lumia smartphone ad

[ 2012-09-07 13:45] 来源:中国日报网     字号 [] [] []  
免费订阅30天China Daily双语新闻手机报:移动用户编辑短信CD至106580009009

诺基亚最新发布的Lumia 920广告视频被某技术网站发现穿帮镜头,该镜头显示广告中播放的视频并不是由这款手机拍摄的。随后,诺基亚方面对此致歉,并播放了真正用这款手机拍摄的视频片段。这支广告主要是宣传诺基亚手机的光学影像稳定技术,在广告视频中,男女主角骑着自行车前行,男主角用诺基亚新款手机为女朋友拍照。广告随后用分屏的方式显示出拍摄时防抖功能开启与关闭的巨大差异。但是在视频中,人们可以通过窗户反光看到有一个摄影师拿着一台专业摄影机。诺基亚在致歉声明中表示,那段视频只是模拟了光学影像稳定技术,它代表了Lumia 920能达到的拍摄水平,但不是用Lumia 920手机拍摄的,并表示他们应该在广告中提前对此做出声明。

新机广告视频穿帮 诺基亚致歉

新机广告视频穿帮 诺基亚致歉

Nokia has apologized after it emerged that an ad featuring video footage that appeared to have been filmed with its new flagship smartphone had in fact been created using different equipment.

Nokia has apologized after it emerged that an ad featuring video footage that appeared to have been filmed with its new flagship smartphone had in fact been created using different equipment.

The Verge tech site revealed the fraud after it noticed a window reflection showing a cameraman holding what appeared to be an SLR camera.

In a blog post the handset maker said it should have "posted a disclaimer".

The news threatens to take the shine off the launch of the Lumia 920 phone.

Investors had already shown doubts about whether the Windows Phone 8 handset could revive the Finnish company's fortunes, sending its shares nearly 8% lower on Wednesday.

In Thursday's trade the stock fell a further 6%.

The ad showed a man filming his girlfriend using the new smartphone while they were riding bicycles.

The footage cut from professionally-filmed material, featuring both actors, to what looked like it was the video captured by the man's Nokia device.

A split-screen sequence then showed what the smartphone's footage would look like with Nokia's optical image stabilization (OIS) feature turned on and switched off.

The footage was intended to support the firm's claim that its technology helped reduce image blur. It was shown at a press conference on Wednesday to support Nokia's boast that the Lumia 920 featured the best smartphone image quality on the market.

The Verge article said: "too bad it's faked".

Nokia's blog acknowledged the problem in a post titled "An apology is due".

"We produced a video that simulates what we will be able to deliver with OIS," wrote the site's editor.

"Of course, hindsight is 20/20, but we should have posted a disclaimer stating this was a representation of OIS only. This was not shot with a Lumia 920... we apologize for the confusion we created."

Nokia also released footage that was shot with the Lumia.

相关阅读

诺基亚研发手机来电提示纹身

捷克总统偷笔视频被热传

法第一夫人陈年讨论性爱视频遭曝光

(Agencies)

新机广告视频穿帮 诺基亚致歉

(中国日报网英语点津 Helen 编辑)

 
中国日报网英语点津版权说明:凡注明来源为“中国日报网英语点津:XXX(署名)”的原创作品,除与中国日报网签署英语点津内容授权协议的网站外,其他任何网站或单位未经允许不得非法盗链、转载和使用,违者必究。如需使用,请与010-84883631联系;凡本网注明“来源:XXX(非英语点津)”的作品,均转载自其它媒体,目的在于传播更多信息,其他媒体如需转载,请与稿件来源方联系,如产生任何问题与本网无关;本网所发布的歌曲、电影片段,版权归原作者所有,仅供学习与研究,如果侵权,请提供版权证明,以便尽快删除。
 

关注和订阅

人气排行

翻译服务

中国日报网翻译工作室

我们提供:媒体、文化、财经法律等专业领域的中英互译服务
电话:010-84883468
邮件:translate@chinadaily.com.cn