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大学生柴会龙的“家庭农场梦”

[ 2013-04-15 09:08] 来源:中国日报网     字号 [] [] []  
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When Chai was a university freshman he wrote a letter outlining his future plans. He wrote that he would return to his hometown to develop the Chinese leek trade if the vegetable had not been processed and sold to the overseas market in the next four years.

At university Chai not only learned a lot in the classroom, but saved nearly 400,000 yuan ($64,000) by running an online store catering to local college students.

"Armed with knowledge and money, I believe I can do well," Chai says, adding that he has researched family farms in European and American countries.

Chai used 3.3 hectares of farmland from his four uncles who had left the land to work in cities. He then built 11 spacious greenhouses, which stand in sharp contrast to the small greenhouses favored by other families in the village.

"My greenhouses ensure the plants harness the maximum amount of sunlight which is a crucial factor for quality Chinese leek. They are big enough so farmers can enter to take care of the Chinese leek," Chai explains.

The greenhouses cost him 220,000 yuan.

"The other families prefer the smaller greenhouses as they are low cost and can be built easily."

Chai says he helped construct the 11 greenhouses, the rigorous labor helping him lose 20 kg in weight.

Last winter saw most days clouded with smog, which blocked sunlight to the Chinese leek. Chai researched other vegetables' greenhouses looking for a solution to this problem. Eventually he introduced special lights that emit a purple glow. These purple spectrum lights enable the Chinese leek to grow even on cloudy days.

"My fellow villagers depend on the weather, but I work to improve unfavorable natural conditions," Chai says. He is happy to share his experience with other families, he adds.

Chai's hard work paid off. He received a net profit of 300,000 yuan from his farmland last winter.

"What I earned per mu is twice as much as my parents earned in recent years," Chai says.

 

走在柴家村周围的农地里,很容易就会发现柴会龙家的韭菜大棚与其他家的不同,柴会龙的大棚又高又宽敞。

柴会龙指着地里崭新的大棚告诉记者, 这样宽敞的大棚在柴家村是第一家。他解释说,村民们喜欢用小拱棚,因为它造价低, 但小拱棚却不利于韭菜生长。他利用自己在大学期间创业积攒的三十几万元建起了11座冬暖式大棚, 为韭菜生长打下了好的基础。

年前济南雾霾天气比较多, 韭菜无法吸收到阳光。柴会龙多方考察,引进了一种能够发出紫光的增光灯,“这些紫光对韭菜生长很重要,当别人在抱怨天气不好时,我这大棚里的韭菜生长的很好。”柴笑着说。

“韭菜吸收了更多的光源,长高了, 品质也好了,卖的价格也就高。”柴会龙说。

韭菜长好了,卖出去才是王道。而销售恰恰是柴会龙的长项。

柴会龙在大学期间就积累了丰厚的销售经验。大一那年,他就成功销售了一批苹果。“那年过圣诞节,我和同学批发了一批苹果,用包装纸包好,沿街售卖‘平安果’,价格比超市低一半。那是我在大学里的第一桶金。”柴会龙告诉记者,虽然除去成本剩下的钱只够几个同学吃顿饭,对他却是一种鼓励。

大学四年间柴会龙还开过互联网站,出过杂志,办过公司,这些不仅为他积累了30多万元的创业基金,更使他成为市场营销能手。

“有了大学的经验,推销韭菜对我来说就容易了。”柴自信地说。经过努力,柴会龙的韭菜成功打入济南华联超市。

与村民们坐等客户上门相比,柴会龙另辟蹊径。他不仅将无公害韭菜供应到超市,而且将质量好的韭菜做成礼盒,作为春节的礼物。去年冬天他卖了2000多个韭菜礼盒。

另一方面,柴会龙发展盆景韭菜,进行礼盒式的包装,配上培土、沼渣、种植手册等,让都市人在阳台上拥有自己的“小小韭菜园”。看着那么多韭菜盆景,爸爸担心它们会卖不出去,几乎每天醒来第一句话便问他:“这些盆景什么时候能卖出去啊?”

“韭菜盆景是我第一次尝试做,但是迎合了消费者的需求,春节期间供不应求。”柴会龙说。

仅去年一个冬天,柴会龙就卖了2000盆盆景韭菜,为他赚到了10万元。

据柴会龙介绍,普通拱棚的韭菜一亩地能赚六七千元,而他的韭菜每亩能赚到了1万元。

 

 

 

 
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