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粉底定制仪、化妆品打印机…这些科技潮流正在重塑美妆业 Five tech trends shaping the beauty industry

中国日报网 2019-05-28 08:52




1. Personalisation and AI

Photo by Raphael Lovaski on Unsplash


According to Guive Balooch, global vice president of L'Oreal's Technology Incubator, "50% of women complain that they can't find the right shade of foundation for their face, and women with darker skin tones have been crying out for more choice."


But putting thousands of shades on shop shelves would be "impractical", he says.


Instead, L'Oreal subsidiary Lancome has come up with a custom-made foundation machine called Le Teint Particulier, which promises to find the "exact match" for your skin using AI.


Lancome's consultants first work out your facial skin tone using a handheld colorimeter - a type of digital scanner. The results are then run through a computer, which uses a proprietary algorithm to choose from 20,000 different shades. Finally, the computer's findings are sent to a machine that mixes the foundation for you, there and then in the shop.


According to market research firm Mintel, demand for personalized cosmetics is growing fast. Nearly half of consumers like the idea that a beauty product is personalized especially for them, and a third think such products give better results.



2. Virtual 'try on' apps

As we do more of our shopping online beauty brands are increasingly using augmented reality (AR) to enhance the experience.


Improvements in image recognition and face tracking tech is making these digital overlays more accurate.


Take Sephora's Virtual Artist, which lets customers virtually try on thousands of shades of lipstick and eyeshadow through their smart phones or at kiosks in stores.


kiosk['kiɑsk]: 亭子


The app works by measuring where your lips and eyes are in real time, then tracking those facial feature points so it knows where to put the cosmetics.


Sephora says more than 200 million shades have been tried on through Virtual Artist since it was launched in 2016, and a host of other brands, from Garnier to Germany's DM, have launched "try on" apps, too.


But some reviewers warn the apps are no substitute for trying on products for real before you buy them.


Maghan McDowell, innovation editor at Vogue Business, agrees they are not "100% accurate" but says customers still find them useful.

《Vogue Business》的创意编辑梅根·麦克道威尔承认这些应用的结果不是百分百准确,但顾客仍会感觉有用。


3. Smart skincare tools

Would you trust a computer to rate your skin? The HiMirror, a "smart mirror" made by Taiwan's New Kinpo Group, does just this.


It takes a photo of your face every time you log in and scans it for wrinkles, red spots, pores, fine lines, and brightness levels.


It then rates these factors from "good" to "poor", and sends you personalized tips and product recommendations.


Olay offers a similar smartphone service called Skin Advisor, while its new app "FutureYou Simulation" enables users to visualize what their skin and face will look like in the future using AR.

玉兰油也提供一种类似的智能手机服务,名为“皮肤顾问”,另外玉兰油的新应用FutureYou Simulation能让用户通过增强现实技术来预见自己的皮肤和脸未来的样子。

Some skincare experts warn that, without giving users more context about their skin scores, such products could unnecessarily harm people's self-esteem if the feedback is negative.



4. Printed make up

Will we ever see robots put on our make-up for us? A number of gadgets released in the last few years suggest we might.


Take the Opté wand from Proctor and Gamble (P&G), a make-up printer unveiled at this year's Consumer Electronics Show in Las Vegas.

以保洁公司研发的Opté wand为例,这款化妆品打印机今年在拉斯维加斯举行的消费类电子产品展览会上亮相。

The wand scans the skin and precisely applies tiny amounts of make-up to hide age spots, burst blood vessels and other blemishes.


Its tiny built-in camera takes 200 frames per second, while a microprocessor analyses this data to differentiate between light and dark areas. A micro printer then applies the foundation to your skin.


P&G, which hopes to launch the product by 2020, says the printer's precision means it needs relatively little serum, so people's make-up bills should drop.


Imagining where the trend could go, design agency Seymour Powell has unveiled a printer concept that would allow make-up looks seen online to be downloaded and printed directly on to the face.

设计工作室Seymour Powell想象了这一趋势的走向后提出了一个打印机概念,就是未来客户可以下载网上看见的妆容,并直接打印到自己的脸上。


5. 3D or 'e-make-up'

One of the latest beauty tech trends doesn't actually involve wearing real cosmetics.


Inspired by the craze for AR filters on Snapchat and Instagram, "e-make up" artists enable you to download outlandish make-up looks to enhance your digital self.


outlandish[aʊt'lændɪʃ]: adj. 古怪的;奇异的;异国风格的


One artist at the forefront of the trend is Parisian Ines Marzet, known online as Ines Alpha, whose creations have adorned pictures of artists, musicians and models on Instagram.


She has also made a series of filters anyone can download for Snapchat.


The goal is to make photos and videos more shareable online, and many of her digital make-up creations have gone viral.





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