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New York burger company hopes to succeed at 'Cursed Corner'

[ 2010-12-14 18:02]     字号 [] [] []  
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New York City has every kind of restaurant imaginable, from Albanian to Zambian. A French family of restaurateurs of Romanian and Vietnamese ancestry will soon enter this international mix. They will serve the American hamburger. But although the burger is a perennial favorite, their restaurant will be on a busy street corner with a history of failed restaurants. Some say the location is jinxed, but the family has taken precautions to avoid the worst.

New York burger company hopes to succeed at 'Cursed Corner'

The corner of 10th Avenue and 23rd Street in Manhattan is considered a great location for a restaurant. Except that four restaurants failed there over the last ten years, including the last one, which lasted only nine months. Some restaurant magazines have said the location is cursed.

But these French siblings are undaunted. They will be partners in the first franchise of the expanding New York Burger Company. Brice Moldovan tells VOA their burgers will appeal to the city's multi-ethnic mix.

"There are certain ingredients that put all together would be a little more towards Italian, Mexican, English, whatever they actually like in their own culture and food," explaines Moldovan.

The space is being remodeled to remove all traces of the failed restaurants. But just in case the new décor and menu aren't enough, a local Buddhist monk was asked to bless the premises. And so too were a Roman Catholic priest, who sprinkled the restaurant with holy water, and a Rabbi, who, at the entrance placed a Mezuzah containing words from the Torah, the Jewish holybook. The rabbi said the mezuzah indicates a building has been blessed.

None of the clergymen said they believe in jinxes. They said they bless not just babies and homes, but businesses if asked. Reverend Chodo says a successful business must be conscientious.

"We can call it spirituality, we can call it awareness, but I think both are important to not just be mindlessly bringing products into our city, our country, to our restaurants, but to really understand what it is, where it comes from, how we prepare it, and how it's consumed," said Chodo.

Brice Moldovan promises fresh food, seasonal menus, and prompt service. With such ingredients and a great location, he is confident his new restaurant, which opens December 14, will not be jinxed.

Rabbi: a Jewish religious leader or a teacher of Jewish law 拉比,(犹太教经师或神职人员)

Mezuzah: a parchment inscribed with religious texts and attached in a case to the doorpost of a Jewish house as a sign of faith (犹太教)门柱圣卷

Jinx: bad luck; somebody/something that is thought to bring bad luck in a mysterious way 厄运;霉运;不祥之人(或物)

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(来源:VOA 编辑:崔旭燕)