English 中文网 漫画网 爱新闻iNews 翻译论坛
当前位置: Language Tips> 天天读报> 每日播报

CCTV goes online to expand reach

[ 2009-12-29 11:46]     字号 [] [] []  
免费订阅30天China Daily双语新闻手机报:移动用户编辑短信CD至106580009009

进入英语学习论坛下载音频 去听写专区一展身手

The country's first national Internet TV was launched yesterday by China Central Television (CCTV) - the national broadcaster - in the latest foray into new media by traditional media.

China Network Television (CNTV.cn) offers programs on news, sports and entertainment as well as an online community network and video-on-demand services.

Xiyou serves as an online community where users can upload videos and communicate with each other while Bugu provides video services including live online broadcasts, video on demand, and round-the-clock replays.

CNTV aims to offer web broadcasting of all programs from CCTV's 20 channels, or about 750 hours of programming each day. Besides, it will endeavor to compile 400,000 hours of programs made by CCTV over the years to establish an "online museum of moving images".

With five overseas mirror sites, CNTV covers Europe, North America, Southeast Asia, the Middle East and Russia.

The website, which reportedly received 200 million yuan ($29.4 million) in government investment, is expected to generate stiff competition to popular domestic sites and some mainstream media as well.

CCTV's move comes after recent government efforts to shut down more than 500 file- and video-sharing websites for pirated and porn content.

The crackdown followed a regulation issued by the State Administration of Radio, Film and Television (SARFT) and the Ministry of Information Industry in December last year, requiring video websites in China to obtain a government license. The applicants must be either State-owned or State-controlled companies.

More than 400 Internet users posted comments in the first 90 minutes after CNTV opened yesterday.

"It is brilliant that I can watch free CCTV programs online at any time in my Nottingham apartment," Lin Ying, a 27-year-old Chinese woman who has lived in Britain for three years, told China Daily yesterday.

"I bet its quality will be better than other domestic video websites, " Lin said, adding that she looks forward to the upcoming Spring Festival gala to be broadcast by CNTV.


1. How many channels does CCTV have?

2. How many hours of web broadcasting does it aim to offer?

3. How many internet users posted comments in the first 90 mins?


1. 20.

2. About 750 hours of programming.

3. More than 400.


(中国日报网英语点津 Helen 编辑)

CCTV goes online to expand reach

About the broadcaster:

CCTV goes online to expand reach

Linda Kennedy is a presenter and writer. She has reported and commented extensively on BBC TV, and was a correspondent for "News at Ten" on ITV. She also wrote a column for The Scotsman newspaper.