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There are at least 159 million online shoppers at e-commerce hub Taobao.

Shi Fang spends more than 4,000 yuan ($588) a month shopping, but she rarely goes to the mall, she told China Daily.

"Why go to the mall if you have Taobao? I'm a Taobao-er," says Shi, 28, a freelance writer in Beijing.

China's largest online shopping site has become an indispensable part of Shi's life. She spends half of her monthly salary on Taobao goods, logging onto the website every day simply to "stay updated".

A growing number of Internet users like Shi have discovered online shopping. The China Internet Network Information Center announced in December that more than 87 million Chinese made purchases on the Internet in the first half of 2009. That means one out of four Chinese netizens have online shopping experience.

Most online shoppers are students or white-collar workers, ages 18 to 30. More women shop online than men. Clothing and home-use products are the most popular goods bought online.

It is estimated the total annual sales from online shopping were more than 250 billion yuan ($37 billion) in 2009. About 80 percent of online sales were through Taobao.com. The company predicts sales of up to 400 billion yuan this year.

Taobao, which means "treasure hunt", is owned by the Alibaba Group.

（中国日报网英语点津 Helen 编辑）

About the broadcaster:

Renee Haines is an editor and broadcaster at China Daily. Renee has more than 15 years of experience as a newspaper editor, radio station anchor and news director, news-wire service reporter and bureau chief, magazine writer, book editor and website consultant. She came to China from the United States.