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Second-hand luxury is no barrier to success

[ 2010-03-24 11:48]     字号 [] [] []  
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It was while looking at her boxes full of mobile phones that Lu Runwu came up with the idea of starting a business to help rich people sell secondhand luxury goods.

"It's potentially a big market," Lu said. She extracts a dozen fancy cell phones from a wooden box, displaying them one by one.

Some of the phones are too rare to be found in an ordinary shopping mall, she said, pulling out a Louis Vuitton flip phone and a Nokia E90 covered by an unusual rosy metal crust.

"Many of my friends have large quantities of luxury goods, just as I do. But when their interest in a particular item goes, the goods are often cast aside and not used anymore."

Lu said selling unwanted luxury goods was popular in other countries she had lived in - Britain, Italy and Switzerland - and she decided it was an idea that could work in Beijing.

Last September, she opened her first luxury goods commission store - Rain-Wow Consignment Store near the Fourth Ring Road.

The store is good for both buyers and sellers, she said. On one hand, it offers luxury handbags and accessories at a fraction of the retail price; while on the other, sellers receive a better return than pawnshops.

"I plan to set up 30 shops in Beijing by the end of 2010," Lu told METRO. An ambitious goal since she has only five stores at present.

"I am not a smart person, but I am really hard-working," she said. For her QQ, Lu uses a Chinese phrase Tiandaochouqin, or "the gods reward those who are industrious", as her nickname.

Lu is by no means short of money. She drives expensive cars and changes her phones, watches, and bags frequently. However, she admits that she is never content with what she has.

"I am never satisfied. I want to become richer and stronger," Lu said with a determined look. "I was too poor in my childhood and becoming rich is my constant pursuit."

Lu was an orphan born in Hangzhou. Her adopted parents treated her badly and she was cast off from the family at the age of 15. A kind teacher took care of her and brought her to Hong Kong in the 1980s.

(中国日报网英语点津 Helen 编辑)

Second-hand luxury is no barrier to success

About the broadcaster:

Second-hand luxury is no barrier to success

Nelly Min is an editor at China Daily with more than 10 years of experience as a newspaper editor and photographer. She has worked at major newspapers in the U.S., including the Los Angeles Times and the Detroit Free Press. She is fluent in Korean and has a 2-year-old son.