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'Made with China' ad at Shanghai F1

[ 2010-04-16 13:16]     字号 [] [] []  
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China is all set to promote an ad worded "Made with China" in the coming Formula One championship in Shanghai, targeting an audience of 600 million worldwide, the Ministry of Commerce said on Thursday.

The ad, which will have "Made with China" written in English and the Chinese translation below, will be placed on a stand of the Chinese Grand Prix of 2010 FIA Formula One World Championship (F1), to be held from April 16 to 18.

The ad is aimed at boosting the image of Chinese goods around the world, said Yu Lu, director of department of foreign trade at the Ministry of Commerce.

According to Yu, this is the first time the Ministry of Commerce will advertise for Chinese products. The same ad aired on CNN last November and was paid for by four affiliated industry groups of the ministry.

A full view of the ad is expected to be visible on TV about 60 times during the three-day event, she said.

An ad for the Shanghai World Expo was placed on the same stand during the Shanghai F1 in 2008 and received a good response, which is one of the major reasons the ministry decided to use the championship as a platform to advertise Chinese goods, Yu said.

"Even though the still ad is simple and without a voice, it will reach a global audience," she said, adding that another reason is that the 30-second "Made with China" ad on CNN generated a lot of positive response.

The ad on CNN carried the hook "Made in China: Made with the world", promoting the message of "co-operation and participation" and highlighting the fact that Chinese companies work with overseas firms to produce quality products.

In the ad, a series of goods carrying the "Made with China" tag were shown being manufactured with the help of top foreign firms.

According to an online survey on Sina.com, 97.5 percent of respondents said they liked the advertisement.

Yu said it is very likely that the ministry will use the ad to promote Chinese products in the future.


(中国日报网英语点津 Helen 编辑)

'Made with China' ad at Shanghai F1

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'Made with China' ad at Shanghai F1

Nelly Min is an editor at China Daily with more than 10 years of experience as a newspaper editor and photographer. She has worked at major newspapers in the U.S., including the Los Angeles Times and the Detroit Free Press. She is fluent in Korean and has a 2-year-old son.