您现在的位置: Language Tips> Special Coverage> British Council> Scotland Season  
 





 
 
“立顿”是怎样成长的
[ 2007-02-12 14:41 ]

Tea has been finding its way to Britain since the 17th century when it was introduced, originally by Dutch merchants, as an exotic luxury item and a health tonic. Its sales rapidly overtook coffee, in spite of a punitive tax imposed on tea imports specifically intended to protect the coffee trade. Tea went on to become the quintessential symbol of the British way of life. Mary of Modena, then Duchess of York, is credited with introducing tea drinking to Scotland in 1680 when visiting with her husband, later King James VII of Scotland (the king after whom New York is named). Those same British took their tea habit to their North American colonies, resulting, eventually, in the Boston Tea Party and the birth of the United States. And all from a health tonic!

In the early years of British tea consumption, the product was an expensive indulgence. Its only source was China and at that time the British authorities placed heavy restrictions on foreign trade. Supplies were increased and prices cut dramatically, however, when Scottish merchant Charles Bruce opened the first commercial tea plantations in India, after his brother Robert discovered tea being grown in Assam, India went on to become and still remains, the world’s largest producer of tea. The tea flowing from India symbolised the acuity of Scots trading instincts.

Scots continued to play a crucial role in the development of the tea trade around the world. In 1876, Thomas J. Lipton opened his first grocer’s shop in his native Glasgow. This was the beginning of what would become one of the largest private fortunes ever built on tea. Buying directly from producers and eventually buying tea plantations himself, Lipton was able to sell tea to the public at reduced prices. He was one of the first merchants to blend tea with the goal of producing a recognisable and consistent “brand” that would be the same in every one of his shops. In 1890, Lipton expanded his tea empire across the Atlantic to New York, where he had spent much of his teens. Eventually, the Scot would go on to control a tenth of the world’s traffic in tea and Liptons remains a name recognised across the States and much of the rest of the world. At the time that tea blending was increasing its popularity, whisky blending was also producing the same increase in sales for the same reasons – a brand that was consistent and recognisable. This was the period when “Scotch” became the world’s preferred spirit. These earlier Scottish merchants were quick to recognise the universal market value of a good brand.



点击查看本频道更多精彩内容

 
 
相关文章 Related Stories
 
         
 
 
 
 
 
         

 

 

 
 

48小时内最热门

     
  “出入境手续”怎么说?
  炒股应该跟着感觉走吗?
  学会说“不”
  The Da Vinci Code《达•芬奇密码》(精讲之三)
  “帅呆了”怎么说

本频道最新推荐

     
  英国皇家邮政发行邮票支持保护野生鸟类
  格拉斯哥 - 喧闹而骄傲
  苏格兰人如何看待苏格兰
  爱丁堡新锐戏剧引发“狂秀盛宴”
  你所不知道的“铅球文化”

论坛热贴

     
  CDCLUB(BJ)+非凡英语沙龙(e-Salon)秋日朝阳公园英语交游盛会
  “黄土高坡”怎么说
  “穿帮”怎么说
  “托养协议”,指老人托养
  As If!(e-c)practice
  “试婚”怎么说