English 中文网 漫画网 爱新闻iNews 翻译论坛
中国网站品牌栏目(频道)
当前位置: Language Tips > 每日播报

McDonald's may raise prices in China

[ 2011-02-15 13:06]     字号 [] [] []  
免费订阅30天China Daily双语新闻手机报:移动用户编辑短信CD至106580009009

进入英语学习论坛下载音频 去听写专区一展身手

McDonald's Corp, the world's largest restaurant company, may raise prices at its China outlets in the second half of the year, said Tim Fenton, president for Asia, the Middle East and Africa.

Prices may be raised "toward the third or fourth quarter," Fenton said in an interview on Monday. "As a rule, we look at raising prices anywhere from 50 percent to 60 percent" of the inflation rate.

China's inflation in January may be 4.9 percent, "lower than the market consensus," according to Li Jun, a strategist at Central China Securities Co in Shanghai. McDonald's, which trails Yum! Brands in the number of stores in China, raised the prices of its burgers, drinks and snacks in November.

"Our price increase will be modest. It will be lower than the inflationary index to maintain our competitive edge in China," said Fenton, who opened a record 165 stores in the world's most-populous nation in 2010 and plans 175 to 200 new outlets this year. "We're able to leverage our suppliers."

China's statistics bureau, which is due to release January economic data on Tuesday, declined to comment on the inflation rate.

Inflation in China this year may be 4.55 percent, according to the median forecast of 12 economists surveyed by Bloomberg.

McDonald's rose 0.5 percent to $76.14 at the 4 pm close of trading in New York on Feb 11. The stock has gained 20 percent in the past year, lagging behind the Standard & Poor's 500 Index's 24 percent increase.

There are about 1,300 McDonald's restaurants in China, and the company aims to have at least 2,000 by 2013. "We have over 50 percent of new restaurant development" for McDonald's, Fenton said, referring to Asia, the Middle East and Africa.

McDonald's won't accelerate the introduction of menu items catering to local tastes in China, Fenton said. "We do have various chicken products that you really won't find in other parts of the world, but the 80-20 rule still applies: 80 percent of our revenue comes from 20 percent of our products."

Questions:

1. What is McDonald's Corp considering for its China outlets?

2. When would this happen?

3. How many McDonald's restaurants are in China?

Answers:

1. The world's largest restaurant company may raise prices at its China outlets this year.

2. Prices may be raised "toward the third or fourth quarter."

3. There are about 1,300.

去听写专区一展身手

(中国日报网英语点津 Helen 编辑)

McDonald's may raise prices in China

About the broadcaster:

McDonald's may raise prices in China

Nelly Min is an editor at China Daily with more than 10 years of experience as a newspaper editor and photographer. She has worked at major newspapers in the U.S., including the Los Angeles Times and the Detroit Free Press. She is also fluent in Korean.

 
中国日报网英语点津版权说明:凡注明来源为“中国日报网英语点津:XXX(署名)”的原创作品,除与中国日报网签署英语点津内容授权协议的网站外,其他任何网站或单位未经允许不得非法盗链、转载和使用,违者必究。如需使用,请与010-84883631联系;凡本网注明“来源:XXX(非英语点津)”的作品,均转载自其它媒体,目的在于传播更多信息,其他媒体如需转载,请与稿件来源方联系,如产生任何问题与本网无关;本网所发布的歌曲、电影片段,版权归原作者所有,仅供学习与研究,如果侵权,请提供版权证明,以便尽快删除。
 

关注和订阅

人气排行

翻译服务

中国日报网翻译工作室

我们提供:媒体、文化、财经法律等专业领域的中英互译服务
电话:010-84883468
邮件:translate@chinadaily.com.cn