English 中文网 漫画网 爱新闻iNews 翻译论坛
中国网站品牌栏目(频道)
当前位置: Language Tips > 每日播报

'First lady effect' a possible boon for ZTE

[ 2014-03-31 10:09] 来源:中国日报网     字号 [] [] []  
免费订阅30天China Daily双语新闻手机报:移动用户编辑短信CD至106580009009

Download

ZTE Corp, the Chinese cellphone maker, may get an unexpected boost in sales thanks to first lady Peng Liyuan.

During President Xi Jinping's ongoing trip through Europe, Peng was spotted taking pictures with the Nubia Z5 Mini handset, one of the latest models by the world's fourth-largest maker of cellphones.

"China Dream starts from 'Made-in-China'," said a post published on ZTE's micro blog after pictures of Peng using the device went viral on the Internet.

Netizens criticized Peng for using an iPhone on a trip to the US last June.

The recent pictures could be a boon to the company only two days after it announced 50 percent growth in shipments this year.

Despite having a bulk of China's mobile phone market share, ZTE has been under pressure to expand its product line, which has mostly been stocked with affordable phones, with more high-end devices.

But ZTE has good reason to feel confident that sales will rise. Peng's fashion choices have driven up sales for various Chinese companies and her popularity at both home and abroad is soaring.

Chen Zhimin, dean of the School of International Relations and Public Affairs at Fudan University in Shanghai, said it helps that Peng exudes an easy grace, a sincerity toward charities and has a confident grasp of conversational English.

"She promotes rural education and campaigns against tuberculosis for the World Health Organization. Her warm, friendly public image is helping to usher in a kind of openness and approachability that are fresh to the world," he said.

(中国日报网英语点津 Helen 编辑)

'First lady effect' a possible boon for ZTE

About the broadcaster:

'First lady effect' a possible boon for ZTE

Anne Ruisi is an editor at China Daily online with more than 30 years of experience as a newspaper editor and reporter. She has worked at newspapers in the U.S., including The Birmingham News in Alabama and City Newspaper of Rochester, N.Y.

 
中国日报网英语点津版权说明:凡注明来源为“中国日报网英语点津:XXX(署名)”的原创作品,除与中国日报网签署英语点津内容授权协议的网站外,其他任何网站或单位未经允许不得非法盗链、转载和使用,违者必究。如需使用,请与010-84883631联系;凡本网注明“来源:XXX(非英语点津)”的作品,均转载自其它媒体,目的在于传播更多信息,其他媒体如需转载,请与稿件来源方联系,如产生任何问题与本网无关;本网所发布的歌曲、电影片段,版权归原作者所有,仅供学习与研究,如果侵权,请提供版权证明,以便尽快删除。
 

关注和订阅

人气排行

翻译服务

中国日报网翻译工作室

我们提供:媒体、文化、财经法律等专业领域的中英互译服务
电话:010-84883468
邮件:translate@chinadaily.com.cn