Olympic swimmer Amanda Beard signs autographs on a July issue of Playboy in New York June 14, 2007.
Playboy magazine is launching in the Philippines next month and will be targeting mature men who like well-written articles and tasteful photographs of semi-nude women.
"Maxim and FHM are called laddy magazines. We can be called a Dad magazine," Beting Laygo Dolor, Playboy Philippines' editor, told reporters on Thursday.
"We are targeting a more mature market, Filipino men, 30 and above."
"There will be no full frontal nudity."
Dolor said the country's Catholic religion values had influenced the decision not to go for a raunchier look for the magazine.
"I have daughters in their twenties. It's something that I want them to also enjoy. I want them to be proud of their Dad."the father of four.
Founded in 1953, Playboy has some 20 local editions around the world that cater to local taste rather than simply exporting and translating its U.S. content.
The magazine will be sold across the Philippines at a cost of 199 pesos ($4.76) and 70 percent of the content will be local.
Playboy's first edition in Indonesia in 2006 sparked strong protests in the world's most populous Muslim country.
Dolor said he didn't expect any uproar when his magazine hits the news stands on April 3.
"It's supposed to be a very good read," he said.