BlackBerry unveils two new smartphones

2013-02-01 14:43

分享到

 

Get Flash Player

Get Flash Player

Download

Canadian smartphone maker Research In Motion (RIM), which makes the BlackBerry, says it's back. The company is trying to reclaim a market it once dominated by introducing two new devices. The last few years have been a painful time for the company as customers deserted its platform in favor of newer, more popular devices. This may be the company's last chance to remain a vital player in an increasingly crowded marketplace.

Two brand new devices and perhaps a fresh start for a company that has seen its global market share plummet from 20 percent three years ago to just over three percent today.

For BlackBerry CEO Thorsten Heins, it's another chance to remake a faded brand.

"We have definitely been on a journey of transformation, a journey - to not only transform our business and our brand but one which I truly believe will transform mobile communications into true mobile computing," he said.

The company promises the same high level of network security the BlackBerry is known for - along with a fast new browser, a more intuitive operating system, and a revamped library featuring more than 70,000 apps. The Z10 looks much like the touchscreen phones popularized by its rivals, but the Q10 maintains the "qwerty" keyboard that has become BlackBerry's trademark.

Besides the technical and cosmetic updates, Heins says the company will no longer be called RIM or Research in Motion.

"Our customers use a BlackBerry, our employees work for BlackBerry and our shareholders are owners of BlackBerry. From today on, we are BlackBerry everywhere in the world," he said.

Shareholders will be watching if customers adopt the new devices. The company's stock has dropped as much as 90 percent in the last four years as it lost ground to competitors. But company shares have doubled in the last four months as anticipation grew for the new models.

Analysts say the new devices could make or break a company that many credit for starting the technological revolution in smartphones.

相关阅读

A look back at Hillary Clinton years as America's top diplomat

High-tech images show how viruses infect cells

France deploys special forces as terrorism fears grow

Classical sounds invade country music capital

(来源:VOA 编辑:Julie)

 

分享到

中国日报网英语点津版权说明:凡注明来源为“中国日报网英语点津:XXX(署名)”的原创作品,除与中国日报网签署英语点津内容授权协议的网站外,其他任何网站或单位未经允许不得非法盗链、转载和使用,违者必究。如需使用,请与010-84883561联系;凡本网注明“来源:XXX(非英语点津)”的作品,均转载自其它媒体,目的在于传播更多信息,其他媒体如需转载,请与稿件来源方联系,如产生任何问题与本网无关;本网所发布的歌曲、电影片段,版权归原作者所有,仅供学习与研究,如果侵权,请提供版权证明,以便尽快删除。

中国日报网双语新闻

扫描左侧二维码

添加Chinadaily_Mobile
你想看的我们这儿都有!

中国日报双语手机报

点击左侧图标查看订阅方式

中国首份双语手机报
学英语看资讯一个都不能少!

关注和订阅

本文相关阅读
人气排行
热搜词
 
 
精华栏目
 

阅读

词汇

视听

翻译

口语

合作

 

关于我们 | 联系方式 | 招聘信息

Copyright by chinadaily.com.cn. All rights reserved. None of this material may be used for any commercial or public use. Reproduction in whole or in part without permission is prohibited. 版权声明:本网站所刊登的中国日报网英语点津内容,版权属中国日报网所有,未经协议授权,禁止下载使用。 欢迎愿意与本网站合作的单位或个人与我们联系。

电话:8610-84883645

传真:8610-84883500

Email: languagetips@chinadaily.com.cn