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You've got mail《电子情缘》精讲之六
[ 2008-02-15 16:26 ]

 

影片对白 A snap to find one thing, a person in the world who fills your heart with joy.

 

4. Down the drain

这个片语的意思是“on the way to being lost or wasted; disappearing 被浪费掉,消失掉”,例如:

During the Depression huge fortunes went down the drain. 大萧条时期大量的财富都化为无形。

All of our best laid plans are down the drain. 我们所有精心布置的计划都付之东流。

5. Echinacea

药品商标名,该药帮助身体增强免疫力,缓解感冒病毒引起的症状。

6. Have a temperature

“发烧”的意思,也可以用 run a temperature。

文化面面观

Home Shopping Networks

Home Shopping Networks, or electronic retailing, began in the 1980s in the form of television hucksters selling cubic zirconia jewelry and various knick-knacks. Then came lengthy "infomercials," costly television advertisements, often with celebrity hosts, that gave the impression of regular programming. By the 1990s the increase in the number of two-income families with little time for leisure; new concerns about poor service and rising crime rates at shopping malls; and the desire for quality merchandise at bargain prices had boosted interest in home shopping. These changing demographics and consumer attitudes gave televised home shopping a new prestige, and the industry earned $3 billion a year and reached more than 100 million homes.

The two largest services in the mid-1990s were QVC Network and Home Shopping Network, Inc. The popularity of home shopping was evidenced by Joan Rivers's Can We Shop show; Softbank on Hand, a CD-ROM with more than a hundred commercial programs for software shoppers; and the purchase by Home Shopping Network of the Internet Shopping Network to establish home shopping via computer. Some shopping channels use high-pressure tactics, such as horn blowing and whistle blasting to get viewers' attention, while others use more low-key marketing approaches. Large retail companies, such as Macy's and Spiegel, began their own cable channels, which combined programming and entertainment with selling. These retailers expressed great interest in interactive television shopping, in which the home consumer can call up any product at will, view it from various sides, obtain detailed information about the product, order by punching in a credit card number, and have it delivered within twenty-four hours. The next stage in interactive television may be "virtual shopping," in which the viewer will be able to "try on" a garment by creating a computerized self-image on the screen, realistic to skin tone, color of hair and eyes, and body measurements.

By the end of the twentieth century, television home shopping channels continued to generate a brisk trade for retailers. However, corporate mergers between retail, media, and Internet companies had all but ensured that future innovations in home shopping would be oriented around the "information appliance," the much anticipated marriage of television and the Internet. Moreover, in the heated race to gain footholds in electronic commerce, the traditional television-based home shopping networks did not always fare well. In May 1999, investors in the profitless online portal Lycos rejected a proposal to merge with Barry Diller's Home Shopping Network, even though the latter made a profit. (answers.com)

考考你

用今日所学将下面的句子译成英语。

1. 我们一个星期没有煤气也没有电,只好靠罐头食品过日子。

2. 我们得扔掉每件东西重新开始——六个月的工作都白费了!

You've got mail《电子情缘》精讲之五 考考你 参考答案

1. 我不过迟到了一点点,你用不着对我大发雷霆。

You don't have to jump all over me just because I'm a little late.

2. 威尔和格雷斯很相称。

Will and Grace are right for each other.

3. 过段时间你会忘掉她。

It’ll take some time for you to forget her.

 

影片对白 A snap to find one thing, a person in the world who fills your heart with joy.

 

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(英语点津Annabel编辑)

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