English 中文网 漫画网 爱新闻iNews 翻译论坛
中国网站品牌栏目(频道)
当前位置: Language Tips > Normal Speed News VOA常速

Airlines try in-flight pitches to raise revenue

[ 2012-02-28 11:27]     字号 [] [] []  
免费订阅30天China Daily双语新闻手机报:移动用户编辑短信CD至106580009009

Airlines try in-flight pitches to raise revenue

A number of US airlines are in financial trouble. Several have merged or will do so soon.

Just about all of them are charging fees for checked bags, and selling, rather than giving away, whatever food is offered onboard.

And many are turning to in-flight sales pitches to raise money.

On a recent flight, we heard an attendant make a cabin announcement asking passengers to consider signing up for a Bank of America credit card.

Where could this lead?

"Uh, this is Captain Bigley from the flight deck. Welcome aboard Cash-Strapped Airlines flight 241. And speaking of two-for-one, a reminder that you can stay two nights at Happy Inn Motels across America for the price of one. Our destination is Denver, where the folks at Reliable Rent-a-Car are waiting to serve you. So sit back in your seats by Ferndale Furniture, purchase a couple of Frosty-Up Sodas, and enjoy your flight. When we reach our cruising altitude, the flight attendants will be by, selling Cash-Strapped Airlines' Scratch-off Lottery tickets."

Airlines try in-flight pitches to raise revenue

"And good morning from your cabin crew. I'm Debbie, your sales manager. You'll notice we’re all wearing fashions by Franco Bistelli, on sale this week only. We'll be passing through the cabin with coupons good for a free drink at Freddy's Lounge in Denver. And if you need some extra cash, a friendly loan officer from First Second Bank - "where we take your money with a smile" - will be on hand back in Coach to assist you. And check under your seats, where 10 lucky passengers will find vouchers good for 20-percent off your next purchase of perfumes by Pierre of Paris."

On-board movie channels are already peppered with commercials. And we've seen advertisements on passenger tray tables. Can entire airplanes, plastered with beer ads, be far behind?

Related Stories:

Turtles invade New York airport, delaying flights

Volcanic ash delays more flights

Airlines need to buck up service levels

Obama: 'Systemic failure' permitted foiled airline attack

(来源:VOA 编辑:Rosy)

 
中国日报网英语点津版权说明:凡注明来源为“中国日报网英语点津:XXX(署名)”的原创作品,除与中国日报网签署英语点津内容授权协议的网站外,其他任何网站或单位未经允许不得非法盗链、转载和使用,违者必究。如需使用,请与010-84883631联系;凡本网注明“来源:XXX(非英语点津)”的作品,均转载自其它媒体,目的在于传播更多信息,其他媒体如需转载,请与稿件来源方联系,如产生任何问题与本网无关;本网所发布的歌曲、电影片段,版权归原作者所有,仅供学习与研究,如果侵权,请提供版权证明,以便尽快删除。
 

关注和订阅

人气排行

翻译服务

中国日报网翻译工作室

我们提供:媒体、文化、财经法律等专业领域的中英互译服务
电话:010-84883468
邮件:translate@chinadaily.com.cn