English 中文网 漫画网 爱新闻iNews 翻译论坛
当前位置: Language Tips> 天天读报> 每日播报

Headlines bring in tourists, says mayor

[ 2010-03-10 13:04]     字号 [] [] []  
免费订阅30天China Daily双语新闻手机报:移动用户编辑短信CD至106580009009

进入英语学习论坛下载音频 去听写专区一展身手

Zhao Xiaoming, the mayor of Zhangjiajie, a city in the northwestern part of Hunan province, is of the belief that to grab tourists, you must first grab headlines.

"In tourism marketing, 70 percent of your success depends on publicity, and 30 percent on scenic resources and virtues," Zhao told China Daily.

"So, hype is not a bad promotional ploy, as long as it gets more people to Zhangjiajie and gets them to know the city better,” he said.

The 54-year-old mayor became the publicity stuntman for the UNESCO World Heritage site after he presented himself as a cartoon figure, singing and dancing to the tune of John Denver's hit track Take me Home, Country Roads last year.

Zhao, a deputy to the National People's Congress, is in Beijing to attend the annual legislative meeting this week.

He said endorsing his city was perhaps the best thing for him to do for the benefit of his people.

Tourism is a pillar industry in Zhangjiajie, which is home to 1.6 million people. Last year, the city attracted nearly 20 million tourists, making it one of the most visited places in China.

Zhao’s video clip has generated 220 million hits on the website so far, according to sources with the city’s government.

"It (the video) is a huge success and it has convinced me that cunning media hype, especially on new media, can make a stormy sea stormier, and play a unique role in tourism marketing," he said.

Most recently, local people added a poster to identify the Southern Sky Column, a craggy peak in Zhangjiajie, as the floating "Hallelujah" mountain depicted in the Hollywood blockbuster Avatar.

The mayor said his city had enough evidence to show that many of the background scenes in Avatar were based on the real pictures of Zhangjiajie.


(中国日报网英语点津 Helen 编辑)

Headlines bring in tourists, says mayor

About the broadcaster:

Headlines bring in tourists, says mayor

Renee Haines is an editor and broadcaster at China Daily. Renee has more than 15 years of experience as a newspaper editor, radio station anchor and news director, news-wire service reporter and bureau chief, magazine writer, book editor and website consultant. She came to China from the United States.