美国佛罗里达州一位卡车经销商最近推出一项优惠购车活动,凡在他店里购买卡车的顾客就能获赠一张枪械购买券,可以到指定的枪械用品店免费获得一支AK47突击步枪。据悉,这个卡车经销店位于桑福德市,主要的客户群体为猎人、渔民以及户外运动人士。该店经理称,自上周美国退伍军人纪念日当天推出这一促销活动以来,他们的销售额增长了三倍。他表示,获赠枪械购买券的顾客需通过审查才能拿到获赠的步枪,顾客也可以用购买权选购其它种类的枪械。
A truck dealer and gun rights supporter in Florida has tripled his sales by offering a free AK-47 assault rifle to all new buyers, he said on Monday. |
A truck dealer and gun rights supporter in Florida has tripled his sales by offering a free AK-47 assault rifle to all new buyers, he said on Monday.
"My sales have increased three-fold," Nick Ginetta, of the Nations Trucks dealership in the central town of Sanford, told AFP. He said his clientele is mostly hunters, fishermen and outdoorsmen.
"If I (were) selling Hyundais, I would not go for that. It wouldn't attract my customer base," he added.
He unveiled the offer last week in a show of support for US troops ahead of Veterans Day.
"A lot of veterans have given a lot of sacrifice for this country, for our rights, and one of the rights that we have is the ability to own firearms," Ginetta, himself a veteran, said.
In the last four days he has handed out 21 vouchers for new AK-47s that can be used at a local gun shop, where he has reserved 100 of the assault rifles at wholesale prices.
He plans to continue the offer until the guns sell out.
"I give you a voucher to go to the gun shop, and you have to pass all state and federal regulations," he said, adding that customers can use the vouchers for other firearms.
"The whole reason to advertise (AK-47s) was to create buzz... I chose the weapon for that specific reason. I wanted the buzz. To be honest, I didn't anticipate the success."
The decision to focus the ad campaign on the AK-47, an assault rifle used by armed groups the world over, including insurgents battling US troops in Iraq and Afghanistan, has not gone unnoticed among Ginetta's employees.
"The salesmen, they make jokes," he said. "'Nick, line one. It's (Osama) bin Laden. He wants to buy a truck!"
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(Agencies)
(中国日报网英语点津 Helen 编辑)