英国文化协会设立的青年创意企业家(YCE)项目旨在对世界各地创意和文化产业中,锐意创新最为令人振奋的企业家予以表彰和支持。我们寻找能够引领创意未来的人——他们可以检验新的模型和思想,为获奖者提供独一无二的赴英考察之旅,并为他们搭建一个沟通平台。2004年以来,已有来自全世界51个国家的近400名参与者访问英国,而他们只是由项目3,000多名成员(包括参与者、申请者以及广泛的接触者)组成的活跃的国际网络的一部分。
项目时间表:
申请截止期:2014年8月17日
入围候选人面谈:2014年8月26日
宣布获奖名单:2014年8月27日
在线申请:https://www.research.net/s/DH6ZG53
我们正在寻找卓越时装和设计企业的领军者。我们已经意识到,管理生产和把产品推向市场的能力与卓越的设计技巧具有同等重要的意义。我们正在寻找的,是那些利用有趣的材料、资源和商业模式开发出色产品或销售他人产品的人,那些密切关注文化和社会事件的人,以及那些理解协作真谛的人。这个项目并不是为设计师而设立——我们正在寻找的是时装和设计企业的领军者。
各国获奖者将共同考察英国的时装与设计部门。项目获奖者可对英国的时装与设计产业形成独到的见解,同时还将获得绝佳的机会来建立范围广泛的业务联系,从而为未来的对英合作与国际业务合作打下基础。此次英伦之旅将于2014年9月10-17日(待定)成型,届时正值伦敦时装周和伦敦设计周。
此次赴英考察将包含以下内容:
通过专门策划的小组讨论了解英国媒体产业的最新动向
与国际参与者和英国的青年多媒体企业家开展对等交流
接触英国产业界人士并参加有英国产业界人士参与的高级讲习班
个人商务会谈
交流并建立业务联系
部门定义:
青年创意企业家设计与时装项目的参与者可来自以下任一领域:
建筑、室内设计与环境
产品设计制造:家具、工业产品和工艺品
设计推广:展览、活动、艺术节和零售
由任一领域内的顾问提供专业的服务
时装、纺织品、装饰品或香水的设计和生产
时装推广:展示、展览、艺术节、活动
时装零售:采购,推销
时装产品研究、采购及供应链管理
时装营销、公共关系、品牌推广、新闻报道
时装出版、沟通、网站
由任一领域内的顾问提供专业的服务
申请者须知:
必须是时装或设计部门年轻企业的所有者或推动者,在业内拥有两到七年的经验
具有企业家精神,并运用自己的能力在本国成功推广自己所从事的行业,这种推广可以是是商业的,也可以是非商业的
通过自身的性格、动力和能力证明自己有潜力成为未来本国时装和设计领域的领导者,并成为英国的未来合作伙伴
英语语言技能必须达到雅思考试六分水平 —— “较熟练的听说读写水平”或以上(此次英伦之旅将全程使用英语,因此申请者须具备较强的英语能力)
请注意——尽管并未设年龄上限,本奖项针对的目标是经营年轻企业的新一代企业家。
获奖者须完成哪些任务?
2014年9月10-17日(待定)期间可参加赴英产业考察
在申请过程中按约定提交所有推广信息(简介、照片等),以便英国文化协会在宣布获奖名单后在英国推介获奖者之用
考察过程中积极参加所有事先安排好的会议和活动,尤其是简要介绍本人所从事的工作(五分钟)
愿酌情与其他英方/国际产业界人士一道参与任何活动/接待/小组讨论(议题视活动安排以及参与者的经历/关联性而定)
视野开阔,积极寻找机会与考察中遇到的英方公司、机构和个人在未来开展合作并发展业务
记录并向英方提供考察见闻,以供英国文化协会在相关国家/英国的博客和影片中采用,在考察之前、考察期间和考察之后接受媒体采访,参与评估,等等
回国后与青年创意企业家项目网络的其他成员分享各自在英考察期间的经历
参加英国文化协会创办的国际青年创意企业家网络(该网络拥有约3,000名会员),积极提供想法和反馈,参与各项活动并开展相关项目
The British Council’s Young Creative Entrepreneur (YCE) programme celebrates, supports and connects the most exciting entrepreneurs who are shaping the creative and cultural industries around the world.
We are looking for people who run great fashion and design businesses and recognise that the ability to manage production and get a product to market is just as important as fantastic design skills. We are seeking those who use interesting materials, resources and business models to either develop amazing products themselves or get other people’s products to the marketplace; people who engage with cultural and social issues and people who understand the power of collaboration. This is not an opportunity for designers – we are specifically looking for people who run a fashion and design led business.
Winners will participate in a shared tour of the UK’s fashion and design sector. The programme offers the winners unique access to and insights into the UK fashion and design industry, as well as providing a fantastic opportunity to make a wide range of business contacts that will act as a springboard for future business/collaborations with the UK and internationally. The tour will run from 10 – 17 September 2014 (tbc), during which time London plays host to London Fashion week and London Design week..
Programme Timeline:
Deadline for applications is 17 August 2014
Shortlisted candidates to be interviewed on 26 August 2014
Winner to be announced on 27 August 2014
On-line registration: https://www.research.net/s/DH6ZG53
The programme will include:
Curated group meetings to give an overview of what is happening in the UK media industry
Peer networking with the international participants and young UK multimedia entrepreneurs
Access to and masterclasses with UK industry figures
Time for individual business meetings
Opportunities to network and make business contacts
Sector Definition:
YCE Design and Fashion participants can come from any of the following areas:
Architecture, interiors and environment
Product design manufacture: furniture, industrial products and craft
Design promotion: exhibitions, events, festivals and retail
Consultants providing specialist services in any of the areas outlined
Fashion, textile, accessories or perfume design and production
Fashion promotion: shows, exhibitions, festivals, events
Fashion retail: buying, merchandising
Fashion product research, sourcing, supply chain management
Fashion marketing, PR, branding, journalism
Fashion publishing, communications, websites
Consultants providing specialist services in any of the areas outlined
Eligibility criteria:
Applicants must:
Own or be the driving force behind a young business in the fashion OR design sector with at least 2 years’ experience and no more than 7 years in business.
Be entrepreneurial and have shown their ability in the promotion of that creative sector in their country, in either a commercial context, public context, or both
Through their character, drive and abilities, demonstrate their potential to be a future leader of the sector in their country and a future partner for the UK
Have English language skills to IELTS 6 - ‘competent user’ or above (the entire UK tour will be conducted in English so a high competency in the language is essential)
While there is no upper age limit for the awards, this is an award for emerging entrepreneurs who are running young businesses.
The award selection will be made by the British Council and in consultation with sector experts.
What is required from the winner?
Be available to take part in an industry tour in the UK from 10 – 17 September 2014
Send all agreed marketing information (biography, photo etc.) during application process so that the British Council can promote the winner in both China and in the UK when the winner is announced
Actively participate in all arranged meetings and events during the programme, in particular:
Give a presentation (5 min) about their work
Be willing to participate in any events/receptions/panel discussions, as appropriate, alongside other UK/international industry speakers (topics would be dependent on programming by partner events and the experience/relevance of YCE participants)
Be open minded and actively looking for future collaboration and business with UK companies, organisations and individuals that they meet
Record their trip to the UK for use by the British Council in China and the UK (e.g. blog, film), participate in media interviews before, during and after the trip, participate in evaluation etc
Take part in events when they return to share their UK experience with a wider YCE network at home
Be part of the British Council’s international YCE network, which has around 3,000 members, and be keen to contribute ideas and feedback, participate in events, and develop projects
The award selection will be made by the British Council in consultation with sector experts after a short interview process.
(来源:英国使馆文化教育处,编辑 Helen)