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华纳兄弟:2021年上映的所有新片将同步登陆HBO Max Warner Bros. will stream movies on HBO Max the same day they drop in theaters

中国日报网 2020-12-04 14:15


华纳兄弟日前宣布了一个重磅消息,将取消院线窗口期,2021年上映的所有新片将同步登陆流媒体平台HBO Max,其中包括《黑客帝国4》和《沙丘》等备受关注的大片。


Still from "Matrix 4"  (Credit: Warner Bros.)


In a momentous decision that could upend the way movies are distributed in the future, Warner Bros., the world's second-largest movie studio, announced it would stream all of its 2021 movies at the same time they hit theaters.



The movies include "Matrix 4," "Dune," "Judas and the Black Messiah," "Space Jam: A New Legacy," "The Suicide Squad" and the film adaptation of "In The Heights," among others, WarnerMedia announced Thursday. WarnerMedia is the parent company of Warner Bros. and HBO. Shares of movie theatre operators AMC (AMC) and Cinemark (CNK) fell more than 15% on the news.



Although movie-watching habits have been changing for years, with cheap big-screen television sets and ubiquitous streaming services, the coronavirus pandemic has exacerbated those trends. Warner Bros.' announcement, however, is a massive leap that none of its competitors has yet taken. The movie theater distribution business remains lucrative and crucial to Hollywood's bottom line.



"No one wants films back on the big screen more than we do. We know new content is the lifeblood of theatrical exhibition, but we have to balance this with the reality that most theaters in the US will likely operate at reduced capacity throughout 2021," Ann Sarnoff, chair and CEO of WarnerMedia Studios and Networks Group, said in a statement.



The studio announced last month it would run "Wonder Woman 1984" simultaneously in theaters and on the streaming service on December 25. The decision followed the studio's release of "Tenet" in theaters last summer, which faced disappointing box office sales. Disney (DIS) and Universal Studios (CMCSA) have chosen to release some of their films directly on streaming services including "Mulan" and "Trolls: World Tour," respectively. Unlike those two movies, however, the Warner Bros.' theatrical slate won't cost HBO Max subscribers anything extra.

华纳兄弟上个月宣布,将于12月25日在影院和流媒体服务平台同步发行《神奇女侠1984》。在刚刚过去的这个夏天华纳兄弟在影院上映了《信条》,结果票房不理想。迪士尼和环球影业选择直接在流媒体平台上发行一部分电影,包括迪士尼的《花木兰》和环球影业的《魔发精灵:世界之旅》。不过,和这两部电影不同,华纳兄弟的新片不会让HBO Max的订阅用户额外再花一分钱。


Still from "Dune"  (Credit: Warner Bros.)


WarnerMedia CEO Jason Kilar said in Thursday's blog post that the studio's 2021 slate includes 17 films such as "The Little Things," "Tom & Jerry," "Godzilla vs. Kong," "In The Heights" and "Dune."



"Our content is extremely valuable, unless it's sitting on a shelf not being seen by anyone," Kilar said. "We believe this approach serves our fans, supports exhibitors and filmmakers, and enhances the HBO Max experience, creating value for all."

基拉尔表示:“我们的内容非常宝贵,但是如果人们都看不到就会毫无价值。我们认为这种方式可以为影迷服务,支持影院和制片人,提高HBO Max的体验,从而为各方面创造价值。”