您关心环境吗？您有什么好的创意或者已经在开展的项目希望真正为中国的环境未来贡献力量吗？如果您的回答是肯定的，由英国文化协会（在中国大陆为英国大使领馆及总领事馆文化教育处）、劳氏质量认证及中国各地中方合作伙伴在全国范围内共同主办的“绿色生活行动”将帮助您改变您的未来。

“绿色生活行动”项目旨在从七个东亚国家（日本、中国、韩国、印度尼西亚、越南、泰国和澳大利亚）发掘生态创业者和气候领袖。在每一个国家，我们的比赛都将支持各种能够为我们生活的可持续发展带来积极影响的项目，不管是全新的项目，还是已有项目的升级。

选拔出来的优胜者将在项目执行过程中获得资金支持，以及来自专家的关于技术、商业、营销和学习交流的支持。英国使领馆文化教育处和劳氏质量认证于2011-2012年在澳大利亚、中国、印度尼西亚、日本、韩国、泰国和越南启动该项目。

“绿色生活行动”如何开展？

“绿色生活行动”项目向关心环境及社会可持续发展的创新人士提供种子基金、培训、专家辅导等方面的激励和支持，鼓励设计以应对气候变化及社会可持续发展为主题的创新项目，吸引广大人群的参与并为当地带来最大化的积极影响。

第一阶段：培训

为了让参与者具备关于气候变化、领导力、社会企业家、筹资以及项目管理等方面的知识和技能，为参与项目比赛做更充分的准备，来自英国的培训专家和英国大使馆文化教育处及英国总领事馆文化教育处的气候变化官员将于6月初在天津、上海、重庆和广州四座城市向项目参与者提供免费的互动培训。每场培训不超过50人，我们将根据培训申请表提供的内容选择培训学员。我们也很欢迎来自其他城市的申请者参加我们的培训，但旅费和食宿自理。

每一个参加培训的学员都将是自己项目团队的领队，将成立自己的团队来设计项目方案。 目前的培训报名工作已结束。

第二阶段：方案设计及选拔

不论您是否参加了培训，我们都非常欢迎您提交您的项目方案，方案的主题必须从以下涉及气候变化及可持续发展问题中选择：

• 垃圾减少与处理效率

• 交通及出行

• 节能

• 提高水资源利用效率

• 可持续性设计

• 创意产业

• 积极的宣传活动

您的项目方案将基于以团队执行的方式来设计，可以是一个全新的项目方案，也可以是你已在执行的项目方案的升级版。所有团队成员都将获得英国大使馆文化教育处“绿色大使”铜奖，并有机会参与英国大使馆文化教育处后续组织的在线交流和学习机会。

从收到的方案中，我们将在全国评选出40个优秀项目。这些项目团队的队长将获得英国大使馆文化教育处“绿色大使”银奖的称号及证书、接受进一步的培训并获得本地专家指导以改进项目并完善项目方案书，并于8月份提交改进后的项目方案参加晋级角逐。我们还有可能推荐优秀的银奖“绿色大使”进入相关社会企业实习。

项目方案书提交的截止日期是2011年7月7日（星期四）24：00。逾期申请将不予接受。方案书需按统一格式提交。我们将于7月15日（星期五）将选拔结果通知所有的申请者。 项目方案书申请表下载地址：http://www.britishcouncil.org.cn/climatecool/e-idea.html

第三阶段：东亚培训及执行

8月中旬，将评选出6个最佳方案（原则上为3个新项目及3个基于已有项目的升级版），每个项目将获得最多3000英镑的种子基金以用于项目执行。此外：

• 获奖项目团队将获得由来自劳氏质量认证及其合作伙伴、以及英国使领馆文化教育处的商业及可持续发展专家提供的长达一年的项目指导。

• 获奖团队的队长将和东亚区其他参与国家的获胜者一起参加2011年9月在印度尼西亚举行的东亚区培训和交流活动。

• 获奖团队也会受邀加入英国使领馆文化教育处和劳氏质量认证的生态创业家和创意先锋网络，在这里您将获得与来自英国及其他国家的专家的更近距离接触和专业发展机会。

获奖项目团队将在英国使领馆文化教育处的协调下进入执行阶段。在项目的进一步设计开发及执行过程中，英国使领馆文化教育处及劳氏质量认证都将全程参与，将组织定期会议及报告。我们将根据每个项目的具体情况，灵活安排此类跟进服务。

根据项目执行情况，团队将参与2012年底的东亚区总决赛。

E-idea: Solutions for sustainable community

Are you concerned about the environment? Do you have an idea or an existing project that can make a real, practical contribution to China’s environmental future? If so, the E-idea project organised by the British Council, LRQA and local Chinese partners, can make a big difference to your future.

E-idea is an innovative competition that funds, supports and mentors young eco-entrepreneurs from across 7 Asia-Pacific countries. In each country, the competition will identify initiatives- either new ideas (start-ups) or ) or the expansion of existing projects (step-ups) -that can make meaningful contributions to the region’s environmental future by focussing on real-life sustainability challenges.

Jointly operated by the British Council, LRQA and local Chinese partners, E-Idea will engage, empower and encourage the competition winners as they bring their ideas to fruition.

The selected eco-entrepreneurs will receive funding as well as expert technical, business, marketing and networking support for the implementation of their projects. The British Council and LRQA are launching and running E-idea in Australia, China, Indonesia, Japan, Korea, Thailand and Vietnam during 2011-12.

How to enter

Applications may address climate change and sustainability issues such as:

- waste reduction and efficiency

- transport and travel

- energy reduction

- water efficiency

- sustainable design

- initiatives for creative industries

- positive communication campaigns

Applications for E-idea will be open from Monday May 2nd and close Thursday July 7th 2011. Please visit www.britishcouncil.org.cn/climatecool/e-idea.html for more inforamtion on participation from China.

All entries are to be made using the application form supplied on this site. For help in completing your application, or for any enquiries regarding E-idea, email:

Shanghai (covering Shanghai, Zhejiang, Anhui and Jiangsu): zheng.wenjie@britishcouncil.org.cn

Chongqing (covering Sichuan, Chongqing, Guizhou and Yunnan): climatecoolcq@britishcouncil.org.cn

Guangzhou (covering Guangdong, Hong Kong, Fujian, Hainan, Guangxi, Jiangxi and Hunan): gdgreenaction@163.com

Beijing (covering the rest of China): climatecool@britishcouncil.org.cn

How it works

The E-idea Competition 2011 is designed to provide environmentally-minded innovators with the incentive, seed money, training and support to develop climate change and sustainability projects that will engage the widest number of people and have the greatest possible positive effect on their communities.

For those interested in participating in the competition, an interactive training workshop jointly delivered by UK experts and BC climate change officers will be provided to a maximum of 50 participants in early June in each of the following four cities: Tianjin, Shanghai, Chongqing and Guangzhou. For additional information, please click www.britishcouncil.org.cn/climatecool/e-idea.html

From the initial batch of applications submitted by Thursday July 7th, 40 E-ideas will be shortlisted and the leaders of each team will receive follow-up training and advice from experts to improve their E-idea and improve their final project proposal which must be submitted by August 4th. (All team leaders will be enrolled in the British Council Climate Champions network.)

A jury will select the six best E-ideas (3 start-ups and 3 step-ups) by August 12th, and each selected team will be eligible to receive up to 3,000GBP as seed funding to implement their E-idea in the following year.

In addition:

Awardees will be offered project mentoring by business and sustainability leaders from LRQA and/or its partners and the British Council.

Awardees will attend training and network session in Indonesia in September 2011 with other E-idea winners from countries in the region.

Awardees will be invited to join the British Council and LRQA’s E-idea network of eco-entrepreneurs and innovators, through which they will gain further access to professional development opportunities with experts from the UK and beyond.

It is expected that projects be delivered in consultation with the British Council. Joint delivery of the project will entail regular meetings, reporting and the involvement of British Council and LRQA staff in the project throughout its various stages of development and implementation.

（英国使馆文化教育处）