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[ 2011-08-03 15:54]     字号 [] [] []  
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Media-friendlyThe media-friendly events were sponsored by a host of activist groups.

My comments:


That's about cosying up to the media – TV, radio, newspapers and the Internet.

Media-friendly events are therefore events aimed at smoothing relations with the media, so that they stop write nasty things about the activist groups and, in fact, begin to write nice things about them.

In other words, PR - public relations. Normally, PR is about hiring PR firms to help improve one's relation with the public. This time, the said activist groups are doing the PR work by themselves, treating journalists to meetings, complete with dinners and perhaps sight-seeing in order to improve relations with the media itself.

Obviously, even activist groups need to do a lot of PR today, which essentially involves spinning tales to make one look better. It’s a reflection on the time we are living in.

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Go to Zhang Xin's column


About the author:

Zhang Xin(张欣) has been with China Daily since 1988, when he graduated from Beijing Foreign Studies University. Write him at: zhangxin@chinadaily.com.cn, or raise a question for potential use in a future column.