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Boots on the ground

[ 2012-05-02 15:03]     字号 [] [] []  
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Boots on the groundPrograms like our workplace wellness program, train the trainer programs – these are not high cost programs. But they do require boots on the ground. You have to do more than write a check. You have to mobilize and activate the kind of human capital in communities where we operate. That's why we tend to focus our social investments in communities where we have a presence. We have very talented medical professionals that run our own health clinics for our employees that are actively involved in helping to partner with local organizations to build capacity," he said.

My comments:

Boots on the ground originally refers to foot soldiers in the army who used to wear boots, leather shoes that are strong and tough.

Hence, this sentence – these programs, though “not high cost”, “do require boots on the ground” – means they involve a lot of people to actually carry out them out, even though they are not expensive.

Boots “on the ground” also suggests that these programs are down to earth, involving activities at the grassroots level, i.e. closely working together with local communities.

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About the author:

Zhang Xin(张欣) has been with China Daily since 1988, when he graduated from Beijing Foreign Studies University. Write him at: zhangxin@chinadaily.com.cn, or raise a question for potential use in a future column.