According to Wikipedia, Valentine’s Day didn’t become associated with romantic love until the High Middle Ages when the tradition of courtly love flourished. Ever since, the day has been fraught with symbolism tinged with traces of anxiety.

We all want our gifts to communicate the appropriate amount of love, but we’re sometimes unsure how to accomplish that. Questions abound. Should you buy him a sexy card or tickets to a basketball game? Should you present her with costly French perfume, and if so, what brand? Will she take those teardrop earrings to mean more than you intend—or quite a bit less? And then, on the other end of the love spectrum, what if you simply can’t afford to shower your loved one with the gifts that he or she deserves?

If you’re watching your money (and these days, who isn’t?), the good news is that we live in an era when the grand gesture can be more meaningful than a present costing hundreds of dollars. And with a little forethought, yours will convey just the right amount of love. Here are six gift ideas for the frugalista with a heart of gold, but a wallet running on empty:

1. Invent a signature drink for your sweetheart.

Is he of Russian descent? Perhaps the drink should contain Russian vodka in his honor. Does she hail from Florida? Maybe the drink should be made with fresh-squeezed oranges instead. Are you dating a redhead? Consider adding ginger as one of the prominent drink flavors. For added fun and hijinks, print up the recipe on cardstock so that your loved one can order the libation with ease at restaurants and bars. Be sure to put some personality into that recipe card.

2. Get inventive with the I.O.U.s.

These ingenious notes can save you a small fortune ... or even a large one. Instead of running around trying to find the perfect present for your paramour, take half of an afternoon to design a pretty I.O.U. certificate on your computer for “one free home-cooked meal.” Then fill in his name, print out the document, wrap it with a ribbon, and you’re done. Cupid will attest, the quickest way to a man’s heart is (still) through his stomach.

3. Name a star.

It’s a symbolic gesture that has little to do with science, but much to do with love and affection. Plus, it can add a real bright spot to your relationship. Call a star after a girlfriend, boyfriend, or even “just a friend” for under $15. Every time that special person in your life stares up at the heavens, he or she will be sure to think of you fondly.

4. Shop your closet.

“Love consists of desiring to give what is our own to another and feeling his delight as our own,” Emanuel Swedenborg wrote. Passing on something that was yours to someone you cherish is not merely about the value of the item itself. Hopefully, the gesture will stike an emotion, and you’ll have a chance to see your own joy reflected back in the recipient’s face. Please note: Never relinquish something that you can’t live without should the relationship combust.

5. Say it with music.

When love is in the air, why not pretend that you’re an on-air personality and burn a CD of the tunes that remind you of your sweetheart? If you have been dating for over a year, the songs might hearken back to the night you met. Or the CD might include the melody that played when you first kissed. Sweet dreams are made of this.

6. Something, anything, in her or his color.

Some women look dashing in pink. Some guys look fetching in emerald green. When you know your lover’s favorite color and then buy a present in the precise shade, it shows an extra degree of thought. These gifts needn’t be costly. Scarves, hats, and gloves in every color of the rainbow can be purchased for under $10 at your local street vendors. Even something as frivolous as a pink pen can bring a smile to the right face—hers.

If you have just started dating, Valentine’s Day is a built-in opportunity to move your relationship forward by mutually exploring a new level of intimacy. On the other hand, if you have been dating or married for a while, Valentine’s Day presents the perfect chance to rekindle the romance and remember why you fell in love in the first place. No matter what you spend on your significant other this Valentine’s Day, don’t forget to say, “I love you.”