这是一个拼创意的时代。为了让更多人了解其丰富的文化遗产，北京故宫也是蛮拼的，不仅为自己设计了吉祥物，还开起了网店，走上卖萌路线，文化创意产品层出不穷，连故宫掌门人单霁翔也说“脑洞大开”。 今天，就让我们来盘点一下故宫的创意和“脑洞”。

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文创产品：Creative Cultural Products

The Palace Museum has been making efforts to change its solemn and dull image. One of its initiatives is new souvenirs that are fun and cute, and marry historical minutiae with modern sensibilities and technologies. The creative cultural products, which are sold through the museum's Taobao store, have become a big hit with netizens. To name just a few:

故宫近来努力改变自己严肃沉闷的形象，其中一个举动便是开发一系列有趣可爱的纪念品，将历史文化的细枝末节与现代元素和科技融合起来。这类文化创意产品在故宫淘宝店开售以来，受到广大网友热捧。试举几例：

*Beaded earbuds

朝珠耳机

The much-talked about beaded earphones, priced at RMB120, mimic the beads worn by officials attending the royal court during the Qing Dynasty (1644-1911). A netizen said wearing it while working gives the illusion that you yourself are an emperor reviewing files submitted by subordinates.

这款朝珠耳机可谓赚足了口碑，标价在120元，其外观仿照清代官员上朝时佩戴的珠串。网友戏称，“戴上它听歌写东西的时候简直像是批奏折！”