世界旅游日为每年的9月27日。这是由世界旅游组织(WTO)确定的旅游工作者和旅游者的节日。创立该节日的目的在于给旅游宣传提供一个机会，引起人们对旅游的重视，促进各国在旅游领域的合作。

Secretary-General's Message on World Tourism Day

世界旅游日致辞

New York, 27 September 2011

2011年9月27日 纽约

The theme of this year's World Tourism Day, "Tourism – linking cultures", highlights the powerful role of tourism in building international understanding and mutual respect.

今年世界旅游日的主题是“旅游——连接不同文化的纽带”，它强调了旅游在促进国际了解和相互尊重方面的强大作用。

There is no better way to learn about a new culture than to experience it first-hand. Tourism offers a wonderful connecting thread between visitor and host community. It promotes dialogue and interaction. Such contact between people of different backgrounds is the very foundation for tolerance. In a world struggling for peaceful coexistence, tourism can build bridges and contribute to peace.

对了解一个全新的文化，亲身经历是再好不过的途径。旅游提供了访问者和东道社区之间的联系纽带，并促进对话和互动。具有不同背景的人们之间的这种联系正是宽容的基础。在一个努力寻求实现和平共处的世界上，旅游可以架设桥梁，促进和平。

Tourism's contributions to development also advance the cause of global solidarity. At a time of profound global economic uncertainty, tourism's ability to generate socio-economic opportunities and help reduce the gap between rich and poor, is more important than ever.

旅游对发展的促进还可以推动全球团结的事业。旅游能够创造社会经济机会，帮助减少贫富差距，在全球经济局势严重动荡不定之时，这种能力比以往更为重要。

I encourage all involved in tourism to embrace the ten principles of the Global Code of Ethics for Tourism. These guidelines for sustainable and responsible tourism development, approved by the UN General Assembly in 2001, are based on the proven interaction between tourism and peace, human rights and understanding.

我鼓励所有参与旅游业的人员遵守《全球旅游业道德守则》的十项原则。联合国大会2001年核准了这些促进可持续和负责任的旅游发展的守则，其基础是旅游与和平、人权与了解之间经证实的互动关系。

World Tourism Day is an opportunity to reflect on the importance of tourism to global well-being. As we travel, let us engage with other cultures and celebrate human diversity. On this observance, let us recognize tourism as a force for a more tolerant, open and united world.

世界旅游日是一个思考旅游对全球福祉的重要性的机会。让我们在旅游时参与到其他文化中，庆祝人类的多样性。在这一庆祝活动中，我们要认识到，旅游是促进世界更为宽容、开放和团结的一种力量。

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（来源：原版英语 编辑：张若琼）